Roofing Marketing Articles

When you think of essential roofing tools, your mind probably doesn’t jump to “pickup truck.” However, your company roofing truck just may be the most basic, yet essential, roofing tool for success. 

Landing new business in the roofing industry is becoming easier with all the online resources available. One of the most popular social media platforms yet, Facebook just may be your gateway to a bigger and brighter future. 

Many companies don’t realize the full value of investing in building customer relationships. According to Bain & Company, budgeting toward building customer relationships brings a definite increase in sales. 

If you are thinking of starting a roofing business or wanting to bring growth to your existing company, consider the importance of writing a roofing business plan. Doing this gives you the opportunity to focus in on the goals and actions your company will need to succeed. 

We hope everyone had a wonderful Christmas filled with cheer, reconnecting with family and friends, and remembering the hope this season brings us. 

It’s not easy selling new roofs when the old are covered in snow. Full roof inspections can’t take place, so it’s impossible to get an accurate estimate. Not to mention the last thing on homeowners’ minds over the holidays is roof replacement.

Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year. 

The business card is far from dead. Sure, hundreds of thousands of companies are going digital, but don’t let that stop you from leaving a lasting impression with prospects. Mix old school and digital marketing techniques on your roofing business cards to keep your company top of mind. 

Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration. 

Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips: