Roofing Marketing Articles

Marketing a roofing company isn’t as simple as putting an ad in the Yellow Pages anymore. Uncover the secrets to getting your roofing company noticed.

Social Media & Natural Disasters: What & When B2C Companies Should Post

September 25, 2019

Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year. 

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What to Include on Your Roofing Business Cards

August 14, 2019


The business card is far from dead. Sure, hundreds of thousands of companies are going digital, but don’t let that stop you from leaving a lasting impression with prospects. Mix old school and digital marketing techniques on your roofing business cards to keep your company top of mind. 

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No-Mess Contractor Marketing: Tasks to Outsource to Make Life Easier

March 20, 2019

Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration. 

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How to Own Social Media During Home Shows

February 27, 2019

Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips:

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IRE Wrap-up: Thank you's + how we make the RB4000 [video]

February 18, 2019

IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.

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Digital Marketing for Roofers: Our Top 7 Digital Marketing Tools

January 21, 2019

Equipter has come a long way since its beginnings when founder Aaron Beiler, like many early digital marketers, sat at a desktop hunting for keywords that would drive contractors to our Roofer’s Buggy website.

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How to Make 2019 Your Roofing Company's Best Year Yet!

January 15, 2019

How will you take charge to build an even more successful business in 2019?

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Equipter Startup Boostpoint Launches Beta for Small Business Digital Ad Solution

December 20, 2018

 

Lancaster, PA—Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements.

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Roofing Content Marketing Ideas: Winter Edition

December 12, 2018

Is winter content for your roofing company as dry as a real Christmas tree on New Year’s Day? Keeping marketing fresh isn’t always easy for most businesses, especially if you’re managing a small team that juggles big to-do lists. Dig into these winter season roofing content ideas! 

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How to Write Catchy Roofing Slogans

August 20, 2018

“Shave Time. Shave Money.”
“America runs on Dunkin'.”

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