IRE Wrap-up: Thank you's + how we make the RB4000 [video]

February 18, 2019

IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.


Our Favorite Digital Marketing Tools for Roofers

January 21, 2019

Equipter’s come a long way since its beginnings, when our founder, Aaron Beiler, like many early digital marketers, sat at a desktop hunting for keywords that would drive contractors to our Roofer’s Buggy website.


How to Make 2019 Your Roofing Company's Best Year Yet!

January 15, 2019

How will you take charge to build an even more successful business in 2019?


Equipter Startup Boostpoint Launches Open Beta for its Digital Ad Solution for Small Business

December 20, 2018


Lancaster, PA—Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements.


Roofing Content Marketing Ideas: Winter Edition

December 12, 2018

Is winter content for your roofing company as dry as a real Christmas tree on New Year’s Day? Keeping marketing fresh isn’t always easy for most businesses, especially if you’re managing a small team that juggles big to-do lists. Dig into these winter season roofing business content ideas! 


How to Write Snappy Roofing Slogans

August 20, 2018

“Shave Time. Shave Money.”
“America runs on Dunkin'.”


How to Hit Roofing Blogs Out of the Rough: Tips to Refresh Your Stale Blog

July 3, 2018

Is your roofing blog performing below par? Do you need an action plan to hit it out of the rough? Tee up your blog for success with these pro tips:


Roofing Logo Design Tips for Your New Contracting Business

June 14, 2018

So you’re launching a roofing business. You’ve picked a name for your company and have started sorting through to-dos like figuring out cash flow and finding the right types of contractors’ insurance. But you also need to consider roofing logos.


How to Pick Roofing Company Names that Resonate

June 13, 2018

What’s in a name? A lot if you’re starting a roof replacement business from scratch.


Commercial Roofing Business Tips: How to Manage Growth Like a Pro

February 13, 2018

Business is growing--and that’s a good thing. If you can manage those growing pains, that is. Use these commercial roofing business tips to build your contracting business the smart way.