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Startup Boostpoint Launches Small Business Digital Ad Solution


Lancaster, PA—Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements.

 Boostpoint is a startup from Equipter, the manufacturer of the self-propelled RB4000 debris control trailer used by roofing contractors across the U.S. and Canada.

“The ad solution allows users to target, create, submit, and measure Facebook and Instagram campaigns from one dashboard, making it easy for local business pros to run digital ads that produce ROI,” says Co-Founder and CEO Sam Beiler.

Businesses, like roofers and other contractors, create ads within Boostpoint. Then, using a proprietary algorithm, the ad solution hypertargets potential customers in neighborhoods where the company is already working or wants to do more business.

“After creating and targeting ads to display in front of your most likely customers, hit submit and the campaign goes live on the ad platforms you’ve chosen,” says Beiler.

The platform’s features also include customizable digital ad templates and real-time reporting. Boostpoint currently integrates with Facebook and Instagram; the addition of other popular ad platforms is in the pipeline.  

Working with Co-Founder Jared Neff, Beiler developed the Boostpoint concept while serving as Marketing Director for Equipter.

“Cost-effective digital advertising helped Equipter grow into a national brand. We recognized that if the contractors we worked with had access to a tool that built out and simplified that type of strategy, they could more easily create a strong brand local consumers would remember,” says Beiler.

“We’re very excited by the feedback we’ve gotten from contractors already using Boostpoint to save time and money on their marketing. But we also see tremendous potential for this digital ad solution to help other local businesses, like restaurants or real estate agents, grow their brands.”

Roofing contractors and other professionals can start an account for free at


Boostpoint LLC—powered by Equipter’s 15 years of experience—helps local companies build a strong brand name that generates more business in their local market. This innovative ad solution saves small business professionals time and money by allowing them to easily, consistently, and cost-effectively target, create, submit, and measure digital ad campaigns on channels like Facebook and Instagram.


Since 2003, Leola, PA-based Equipter has manufactured and sold the innovative self-propelled RB4000 debris control lift, which helps contractors across the U.S. and Canada complete more jobs, lower labor costs, and generate more homeowner referrals. The family-owned company offers a full line of productivity-boosting contracting equipment, including self-propelled mobile cranes.