2025 has brought unprecedented challenges for roofing companies. Rooflink reports 85% of roofing contractors struggled to hire skilled labor in 2024 while companies saw a turnover rate as high as 25% in high-demand areas. Staffing challenges can challenge project timelines and limit company growth. This article will cover strategies to onboard and keep the right roofing talent.
Modern Equipment: Your Competitive Hiring Advantage
Investing in the latest equipment is more than an operational upgrade, it’s a strategic edge in attracting skilled roofers. Forward-thinking companies deploy Equipters and other advanced debris management systems to reduce the physical demands and safety hazards that often drive workers away. According to ZipDo, the average age for construction workers is over 42 years old with fewer young tradespeople entering the field. Modern roofing equipment not only cuts down on workplace injuries, but they also appeal to prospective hires looking for employers committed to their long-term health.
Career Training and Advancement
Proactive roofing companies invest in workforce development by offering training programs, certifications, and clear promotion tracks. This cultivates loyalty and reduces costly turnover. Data shows that 65% of roofing professionals feel more engaged and satisfied with employers who prioritize skill-building and advancement opportunities. The Equipter 4000 debris container is a piece of equipment that allows crewmen to take on high-skilled work on the roof while the lower skilled work of ground cleanup is handled by the machine. Training helps create transparent pathways from entry-level laborer to crew leader or project manager.
Adopting Digital Outreach
To recruit roofing employees and capture the next generation of talent, roofing contractors should look to modernize their recruitment pipeline. Leverage social media platforms like Instagram, Facebook, and TikTok to showcase workplace culture and highlight employee stories. Prospective customers are not the only people who watch a roofing company’s social media accounts; other companies and their crew members do too.
The Bottom Line
While the size of the roofing industry is projected to grow, the field is shrinking. The Bureau Of Labor Statistics projects 13,600 openings for roofers in order to offset the growing amount of work and workers leaving for different work or leaving the work force entirely. Labor shortages will continue to be a challenge for roofing companies but a blend of modern technology and training can help contractors gain market share in their area. Talk to us about how the Equipter 4000 can help attract top-tier talent, give us a call at 717-661-3591.