Articles

Gain insight into how to grow your company, maintain healthy business-customer relationships, and time-saving tools and equipment.

Social Media & Natural Disasters: What & When B2C Companies Should Post

September 25, 2019

Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year. 

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How the Equipter RB4000 Protects Your Landscape

September 18, 2019

 

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Structure Spotlight: The Boston Convention & Exhibition Center

September 18, 2019

Equipter’s marketing team traveled to the Boston Convention & Exhibition Center two weeks ago for the annual Inbound, the annual marketing conference presented by HubSpot. Our goal was to gain more insight to better connect with you—our avid readers and awesome followers.

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Top 5 Roofing Tools and Equipment According to Roofers

September 11, 2019

At Equipter, we enjoy interacting with fellow roofers and other contractors on social media. Recently, we asked for your favorite roofing tool. In no particular order, these are just five of the roofing tools and equipment our followers shared with us on Facebook.

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How to Bid a Roofing Job Pt 1: Make a Profit w/o Causing Sticker Shock

September 4, 2019

Whether you’re new to the roofing industry or boasting decades of experience, bidding a roofing job can be complicated and time consuming. What if you could put a system in place to streamline the roofing estimate and bid-writing process while improving customer relationships? 

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Residential Roof Fall Protection: How to Keep Your Roofing Crew Safe

August 28, 2019

Roofing is risky business. From workers comp claims to lawsuits and even funeral costs...losing crew members can destroy a company. 

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3 Types of Budgeting Tools and Resources for Roofing Companies

August 21, 2019

Between managing sales and manual labor, taking time to balance your budget can be overwhelming. But just like the tear-off bars and hammer tackers that help reroof a home, there are budgeting tools specifically designed to help manage your finances.

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What to Include on Your Roofing Business Cards

August 14, 2019


The business card is far from dead. Sure, hundreds of thousands of companies are going digital, but don’t let that stop you from leaving a lasting impression with prospects. Mix old school and digital marketing techniques on your roofing business cards to keep your company top of mind. 

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3 Factors that can Make or Break Your Roofing Business Credit Score

August 7, 2019

Running a roofing business not only involves selling and hardcore manual labor, but the business owner also needs to provide his workers with the right supplies and equipment to get each job done on time. And pocket change or one job’s profit won’t always suffice. 

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4 Easy Ways to be More Competitive in the Roofing Industry

July 31, 2019

Roofing is a cutthroat industry. It takes a lot to make it in the roofing industry. But with technology and new and improved tools, it’s actually easier than ever to impress homeowners.

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