Maintaining steady business for your rental company takes hard work and persistence. However, blood, sweat, and tears don't need to be a thing if you choose to work smarter, not harder.

Just like any other business, every equipment rental company needs a solid marketing strategy. But sometimes it's tough to know where to start. 

One of the most important documents that business owners use in the rental industry is a rental equipment inspection checklist. Giving a checklist to your service techs will let them know exactly what is expected of them and will ensure your equipment is always in good condition for the next customer.

An important part of your equipment rental company's business plan is determining which industries you want to serve, especially if you're just starting the business.

You've already decided that you want to rent equipment to those working in manual labor, but you'll need to narrow that down to even-more specific industries. This will help your company provide the best pieces of equipment for them. 

So, which manual labor industries should you be serving? We share insight on that and why in this article. 

Whether you're just starting an equipment rental company or looking for ways to improve how you do business this year, it's crucial to create and constantly monitor the business plan that works best for achieving your specific goals.

Not sure where to start when building an equipment rental business? Don’t stress. 

The roofing and construction industries are booming, and equipment rental companies are feeling it. How can you enhance your business and your profits during this time? 

With hundreds of equipment rental businesses across the United States, competition is never in short supply. But when you’re running an Equipter rental business, you have a leg up on your competition. 

With such a competitive edge in the roofing industry, companies go neck-and-neck to land quality customers. If you’re looking to bow out of the roofing industry, starting an Equipter rental business is a wise investment.

Stay competitive. Stay profitable. If you’re going to lead your rental company to long-term success, you need to stock the equipment contractors want and need to do their jobs efficiently and profitably.