Is winter content for your roofing company as dry as a real Christmas tree on New Year’s Day? Keeping marketing fresh isn’t always easy for most businesses, especially if you’re managing a small team that juggles big to-do lists. Dig into these winter season roofing business content ideas!
Reduce cleanup time. Spend less on labor. Earn more referrals.
For more than 15 years, the Equipter RB4000 roofing trailer has changed the way roofers do business by helping them take control of debris. If you’re thinking about investing in an RB4000 to take your company to the next level, here’s what you need to know:
You can see how the Equipter RB4000 fits into your vision to grow a profitable roof replacement business. Now it’s time to invest in an RB4000, and put it to work on your jobsites. And, for some roofers, the first step is learning more about financing roofing equipment.
Should you buy an Equipter RB4000 or RB2000? At first glance, the units look fairly similar, but there are important differences to consider before you invest in one of these productivity-raising debris control tools. Download our quick reference guide or read on for more details.
How will the RB4000 help you grow your business? You'd like to find out, and maybe you've already checked out our Buyer's Guide, but you're still not sure whether renting or buying is the right call. Download our quick reference infographic or read on to learn a few key factors to consider.
Stay competitive. Stay profitable. If you’re going to lead your rental company to long-term success, you need to stock the equipment contractors want and need to do their jobs efficiently and profitably.
“Starting a business” checklists are virtually everywhere if you’re opening a biz, like general contracting. But it takes more than the basics, like a license or insurance, to launch and grow a profitable company. Ask yourself these 7 essential questions:
Home matters. And when it comes to your landscaping business, your website serves as its digital home. So if it’s time to hire for landscape web design, you want the right team to build a site that looks appealing, functions seamlessly, and meets your goals.
Your business cards may be fresh from the box, but that doesn’t mean you can’t start strong in a roof replacement sales career. Take control and position yourself for success with these roofing sales tips for folks new to the beat.
Your roofing business is ready to go bigger in every way, from bigger projects to bigger clients. Win the contracts that can take your business to new levels of success with these tips for how to get larger commercial roofing jobs.
Putting your faith in build it and they will come doesn’t work in a competitive space like construction. These construction advertising tips you aren't using yet will help you grow your business and edge out the competition.
Labor shortages continue to dog the residential roofing industry, according to a recent article in The New York Times. General nemployment rates in some areas, like Ames, IA and Boulder, CO, have fallen to 2% while other areas hover around 3-4%.
Successful roofing sales takes more than a winning smile and positive attitude. If your team is going to keep your roof replacement company at the head of the competitive pack, it needs to bring its A-game to every pitch. These roofing sales team tips will help them close the deal and help you build a better bottom line.
Referrals are as good as a golden ticket to the chocolate factory if you’re in the renovation contracting business. But it’s not enough to just hope that happy customers will spread the word. Build a more robust business with these do’s and don’ts for getting home renovation referrals.
Growing profit can be as complex as growing perfect grass on a professional sports field. But you can build a profitable landscape business if you leverage the right strategies. Use these techniques to learn how to get landscaping customers.
Content strategy for your construction business marketing is about so much more than pumping out Facebook posts or blog entries. If you plan to invest time and money into content to attract prospects and engage clients, then you need to have three essentials in place.
Green thumbs need great equipment to get the job done. Whether you’re installing a water feature on a commercial property or doing a weekly mow in a residential neighborhood, you rely on landscape equipment to create highly satisfied clients who are happy to refer you to others.
Do you struggle to hit the sweet spot with your sales pitch? Or do nerves trip you up every time? You can nail your construction sales pitches when you add these do's and don'ts to your professional tool kit.
Roofing is a tough job--but by working smarter (not harder), you can become more efficient. In some cases, with the right equipment and processes, you can increase productivity enough to shave hours off each job. Check out this must-have roof replacement equipment that boosts productivity so you can build a healthier bottom line.
Landscaping is a competitive business--and you can’t afford to lose prospects because your company’s pitch is less than par. These tips will help you develop an approach to your landscaping sales presentation that will give those close rates a boost.
Your construction website isn’t just something you publish because it’s what you’re “supposed” to do. Instead, it’s a powerful sales and marketing tool that can drive conversions--if you invest the time to use a few simple best practices. Use these website design tips to boost conversion rates:
From Facebook to Google, digital advertising can be a savvy tool for landscape companies. But if you’re new to digital landscaping ads or simply want to take them to the next level, incorporate these tips into your strategy.
Why should a homeowner choose you to repair or replace their roof?
That’s the bottom line question if you want to build a successful roofing company. And the answer lies in marketing. But if you haven’t focused on marketing before or you’re opening a new roof replacement company, it can be a challenge to know where to start.
Use these resources to build and grow a marketing plan that earns customers, nurtures trust, and generates referrals.
Building the bottom line is about more than simply nailing on new roofing shingles--it’s about using strategies that help your business grow. In addition to increasing referral rates by using debris management tools like the Equipter RB4000 roofing trailer, you can also give your company a lift by upselling roofing shingle options that add value to the homeowner's purchase. Here’s how:
In a competitive business like landscaping, every online review counts. But if you’re busy planning beds or scheduling projects, it can be tricky to know where to start if you want to leverage the power of reviews and ratings to build profit. Here’s what you need to know to get better online reviews for landscaping.
When you’re in a service business like landscaping, referrals are the foundation for building a profitable company. Put referrals to work for you by building an action plan designed to deliver the stellar work and build the good relationships that generate landscape business referrals.
Installing a quality roof is only one component of building a profitable roofing business. You also need to have your marketing in order. Avoid these marketing mistakes so you can build better profit potential.
Whether you’re starting a new landscaping business or rebranding an existing one, choosing a name can feel as stressful as naming a baby. In fact, in some cases, it’s easier to name a newborn! But if you follow these tips, you can choose the best landscaping business name with more confidence.
Success in the roofing replacement industry isn’t about luck. And it usually isn’t about the kind of education you have. Rather success comes from doing the basics--and doing them well. Put these must-do things to get roofing jobs at the top of your to-do list.
Growing grass is one thing. Growing your business? That can seem tougher sometimes. But you can build a healthier bottom line when you incorporate the right strategies. Leverage these landscaping business ideas to help you sell more.
Your landscape company’s website is your most valuable digital real estate, so it pays to invest time planning for a landscaping website design that converts. Here are 5 essential must-haves for your site:
The seed of any successful landscape business lies in an effective marketing plan. But what steps can a busy business owner take to move marketing to the next level? Boost your landscape marketing with these pro tips.
A better close ratio translates into better profit potential. And, the right sales techniques and tools can help your salespeople boost their close ratio. Share these roofing sales tactics with your team.
Equipment matters when you want to grow a landscaping business with a healthy bottom line. And, for many pros, a sturdy, quality trailer is a must-have workhorse. Which is the best landscape trailer for your business?
Wishing you had higher landscaping sales won’t make it so. However, you can take action to lift sales so your landscape business builds better profit potential. Here are steps that will help you lift landscaping sales at your business.
When you install a product that lasts 15 years or longer, you absolutely need a solid plan for generating referrals. It’s not enough to hope that the homeowner will suggest your services to a family member, friend, or neighbor. Rather, you need a targeted strategy that helps you get roofing referrals to keep the production schedule full. Learn pro tips for generating referrals for your roofing replacement business.
You’re a pro at getting lawns green--but designing landscape ads is a whole different bag of fertilizer. The good news is you don’t need to have a graphic design degree to create effective advertising. Check out these 6 landscaping ad design tips.
From flower beds to pesky grubs, you can handle landscaping like a boss--and know you want to put those skills to work building your own company. Dive into your venture with a running start by learning these must-know tips to start a landscape business.
The wrong landscaping equipment can make your job harder--but the right equipment will simplify the work so you get more done, faster. The RB3000 specialized dump trailer is designed to make landscaping easier, so you work smarter, not harder. Here’s how it makes your landscaping business more efficient to create more profit potential:
It’s one thing to wish for a better bottom line--it’s another thing to take actions that move you toward that goal. Here are five roofing technology tools business owners can leverage to boost efficiency and build a healthier bottom line.
Manual labor is a significant part of any HVAC, electrical, or plumbing business. And if you’re an owner or manager, you might feel like you’re on a neverending mission to reduce labor hours. With professional contracting equipment, like a mobile crane, you can do exactly that.
As a roofing company owner or manager, you eat important decisions for breakfast. One of those critical calls is deciding to hire a salesperson. Use these roofing sales training tips to help new or current employees sell the right way so you can boost close rates.
When you install a product with a lifespan of fifteen years or more, does roofing customer satisfaction really matter? You bet! A successful roofing business is built on referrals--recommendations you can nurture by providing a stellar experience that puts homeowners’ needs first.
The right tools are a must-have any time you need to get a job done right. And, no matter how many years of experience you have as an HVAC professional, you know this firsthand. These HVAC tool kits are a good place to start.
When you work hard as a roofer you need the right roofing productivity tools if you’re going to get the job done right. The problem is that sometimes the tools you need are simply too big for the task. Think of those conventional dumpsters you need to park on the street--well away from where you actually need them, which is right next to the home.
Your HVAC tools can make your job easier--or harder. If you want to get the job done right, it’s a must to use tools that let you work quickly and efficiently. Add these top HVAC tools to your truck or tool belt.
Whether you’ve just made the decision to strike out on your own or you’re already in the beginning stages of starting up, you’re no doubt working your tail off to transform your idea into a profitable success. Here’s what you need to know to start an HVAC business.
Some properties give you plenty of space to maneuver roofing tools and materials. Others? Not so much. But you can manage those tight spaces, making it easier for you or your crews to complete the job efficiently and professionally—so you can earn raving reviews from homeowners.
You see roofing competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local roofing SEO is one of the most important--especially when you're marketing the business in an area with lots of competition. Learn how to use this technique to boost your company’s ranking on search engines.
Selling roofs is hard work; and it doesn’t help that door-to-door salespeople aren’t always welcome, especially if the homeowner is worried you’re a fly-by-night contractor. However, roofing professionals can learn how to sell roofs door to door successfully with these tips.
Sales professionals are big investments for roof replacement business owners, especially if you’re an owner who’s traditionally taken on that role yourself. So it pays to make sure that, when you take the plunge, these critical team members are properly trained. Here are mistakes to avoid when training your roofing salespeople.
Roofing advertising is a key part of marketing your contracting business. Whether you’re drowning in a sea of roofing competition or you’re a new roof replacement company that wants to make its mark, advertising is a smart strategy for putting your name in front of homeowners. Rock your roofing ads with these ideas and tips to help you stand out.
Want to close more sales? Of course, you do! But you can’t do that if you’re dogged by poor pitching techniques. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio.
Does your roof replacement company use a roadmap for success? Whether you're just starting a roofing business or working to boost an established one, use these 7 tips to set up your roofing business plan so you can build a more profitable company.
What do your marketing materials say about your roofing business? Do they compel the homeowner to call for a free estimate…or toss the material in the trash? Use these tips to make your roofing brochures, flyers, and other collateral marketing pieces more effective.
Does your roofing business have a roadmap to success? If not, it’s time to create one. Writing a business plan might sound like tedious “paperwork,” but in reality it’s an action plan that will help you build a more focused, more productive company. Here’s why a roofing business plan is worth your time:
If you want to grow your company, nailing on a good roof is only half the battle. The other half is making the decisions that will guide your small business to success. Bookmark these 15 roofing business resources now so you can easily get answers to questions, find expert guidance, or simply catch up on your industry reading.
Roofing sales may not require the sweat it takes to replace a roof, but it can be just as much of a challenge: you’re asking a sometimes-wary consumer to invest a sizable chunk of money in the service you deliver. Learn five mistakes to avoid so you can make their decision to do business with you as easy as possible:
Facebook isn’t the only game in town when you want to market to homeowners. You have plenty of digital options to attract new clients and make established clients more likely to refer you to friends and neighbors. Check out these three non-Facebook roofing digital marketing ideas:
Are you sending roofing prospects to your competitor’s website? If your site is missing crucial elements, you very well might be losing business. Here are six features your roof replacement website must have:
Did your roofing company get a few scathing reviews on Angie’s List? Or do you want to take your customer service to the next level so you earn more referrals? No matter why you might be considering a customer service reboot, there’s one question you must ask before you create a strategy to get more roofing jobs:
You can’t wish your way into a booming roofing business. Building a business that offers a valuable service and provides for your family and employees takes hard work in the office as well as on the rooftop. Here are four roofing business terms you can’t afford to ignore if you want to grow your company.
Are you ready to transform your HVAC business into a lean, mean productivity machine? If you’re a business owner or manager, use these HVAC productivity tips to rock your time and resources for a better bottom line.
Defining a specific marketing term isn’t just a test question for people earning business degrees. The ability to understand certain terms and, when needed, put them into action will help any roofing or contracting business grow. Here are 5 marketing terms that should be at the top of your to-know list.
Let’s face it: some days leave you with a serious desire to bang your head against the desk. It happens to all of us. Stress is part of any job, but, as a small business and roofing professional, you can use tech tools to help relieve common hassles. Here are roofing business tips for technology that helps reduce stress and downtime:
You can’t market effectively to potential customers if you don’t understand the people seeking the services you offer. And one of the best ways to understand what your customers want and need is to get inside their heads. Building customer profiles, or “personas,” is an important aspect of successful B2C marketing that your roofing business could use to boost its client base.
As a trade, roofing is sometimes saddled with a bad reputation. And while it’s true that some roofing replacement businesses deliver shoddy work and non-existent customer care, many of us are professionals who take tremendous pride in our work and our businesses. Today, we’re sharing practical roofing business tips on how to build trust with roofing customers and give your company a good name.
Facebook! LinkedIn! Email! Infographics! Blogs! No matter where you turn for roofing marketing tips—including here on the Equipter blog—you’re often bombarded with arrows pointing you toward the power of digital marketing. And there’s no question: digital marketing is key to placing your roofing company in front of customers’ eyeballs. But don’t forget to also capitalize on old-school marketing tactics to help grow your contracting business:
Damage happens. No matter how careful your roofing crew is. Chances are, you’ve paid out more than you’d like to compensate homeowners for jobsite property damage. Use these tips to reduce the dings, scrapes, and shatters that damage the bottom line and scuff your reputation.
You and your roofers may be sweating it out these days, but the air will soon start turning crisp and cool in many areas. For some roofing businesses, that shift means the summer rush is over. Here’s a fall to-do list to continue growing your roofing business as you move past peak season:
You’re more than a roofer—you’re a skilled professional with the materials and expertise to protect a homeowner’s biggest and most visible investment: their property. That means there’s so much more to successful roof replacement than simply nailing new shingles to the roof. Learn the do’s and don’ts for creating happy, referral-giving clients:
Social media presence is virtually a must-have when you want to connect with prospects and customers, but it’s not your only option. A newsletter--yes, that decades-old marketing tool—is another option to add to your marketing toolkit. Dive into these HVAC marketing tips that will help you connect with a newsletter.
Is it time to add a roofing sales professional to your business? Whether you’re an old pro at hiring salespeople or this will be your first sales hire, these tips will help you refine or develop a framework for finding the right sales candidate.
No matter how busy it gets during peak roofing season, it’s still essential to make sure your contracting company creates a positive impression through electronic and online channels. Learn five hassle-free roofing marketing tasks you can do in five minutes or less—yes, even during busy season!
Are you feeling the heat yet? And we’re not talking about the temperature. Late summer is a peak season for roofing businesses, a time often marked by long days of work and weeks of backlogs. Learn 8 roofing business productivity tips to help you survive peak roof replacement season.
Customer relationship management (CRM) software is one tool that will help you rock productivity and make better-informed decisions for your roofing company. Ask these nine questions when it’s time to invest in a CRM system for your roofing marketing, sales, and productivity.
Having trouble finding dependable roofers? You’re not alone. The roofing industry is in the midst of a labor shortage that can impact your bottom line. One strategy to help protect your business is to retain employees currently on staff. Here are the do’s and dont's of employee retention in the roofing business.
Why work harder when you can work smarter? Boosting productivity is absolutely one of the most effective ways to grow the bottom line. Use these five roofing productivity tools to send productivity through the roof.
Will a CRM help you work smarter? For many roofing replacement businesses, a customer relationship management (CRM) system is a mission-critical business tool for building a healthier bottom line. This quick guide will give you the basics about CRM platforms for roofing sales, marketing, and productivity.
Show. Don’t tell. That’s the emerging message for roofing business owners and managers who want to engage consumers and stand out from the competition. This guide will help you leverage the power of visual content in your roofing marketing.
From word-of-mouth to online reviews, the testimonial is the most effective way to market your roofing business. So how do you take a happy customer’s testimonial and leverage it into a long-lasting referral?
So what do customers really think of your roofing replacement business? A survey is one tool that helps you discover answers. A well-designed questionnaire will help guide the informed decisions that lead your company to more referrals and healthier profits. Here’s how to get started:
Roofing sales, one of the most important aspects of your roofing company. Is it time to reboot your sales presentation? Use these ten roofing sales tips to raise your homeowner presentation game so your business can book more projects.
Dented HVAC units. Smashed bushes. Shattered bird baths. Roofing is a messy job. No matter how hard a crew tries to protect a jobsite, the risk for property damage is always present. Check out these tips to reduce the possibility of property damage so you can keep costs lower and maintain a great reputation.
Marketing for roofers can be a tough hill to climb sometimes, but it doesn't have to be. We are here to make the climb a little easier. You understand social media sites, like Facebook, Twitter, or Instagram, can help you engage roofing prospects and customers--but how can you make these networks work for you? Check out these best social media practices to help you market your roofing business to a healthier bottom line.
Roofing isn’t the easiest occupation in the world. Any roofer can attest to that. One of the reasons it can be a tough job is because of the near-constant safety concerns. Learn how the Equipter RB4000 will help your roofing replacement company work smarter—and safer.
Roofing equipment like the Equipter RB4000 can boost your bottom line. What would your bottom line look like if you could bill four or six more jobs every month? For some roof replacement professionals, that scenario is becoming a reality. Check out how the Equipter RB4000 is helping roofers complete more jobs each month—and how this roofing equipment can do the same for your business.
Leadership isn’t a lofty concept intended only for multi-national corporations with big budgets and big strategies. As the owner or manager of an HVAC, contracting, or roofing business, you’re charged with growing the bottom line—and you can’t do that without establishing leadership that sets the tone for success. Equipter president Aaron Beiler shares three no-nonsense, no MBA-required tips to help you lead your business:
Blogging might seem like one of those pie-in-the-sky business ideas that you think you don't have time for! In reality, a HVAC blog can be an important part of marketing your HVAC company to prospective clients. The challenge is that it can be hard to find time to come up with HVAC blog ideas when you’re juggling so many other responsibilities. Jumpstart your online marketing with these 26 HVAC blog ideas. First, let’s do a quick review of why blogs matter in marketing.
If you’re gearing up for spring and summer projects, now is the perfect time to make sure your roofing, HVAC, or contracting business has the tools and resources it needs to build profit. Use this checklist to clean out the winter cobwebs so you’re ready for the busy season.
Exhibiting at a home show isn’t cheap. Your business is making a significant investment in time, money, and people power--but the payoff can be just as big if you go into the show with a strategy for success. Many factors play a role in having a profitable home show, and these pre-show marketing tips will give your roofing, contracting, or HVAC business a healthy jumpstart.
As you gear up for spring projects, hiring new roofers might be on your to-do list. But if you want to build a crew that helps you generate referrals, you’ll need to interview for more than skill with a nail gun. Check out these 4 non-manual labor skills to look for in roofing job candidates.
Whether you’re considering adding a roofing blog to your marketing strategy or you’re tapped for roofer blog topic ideas for an existing blog, this list of 25 roofing blog ideas will get those creative gears moving and maximize
It’s the day after the home show ends…time to kick off those shoes and wait for the roofing projects to roll in! Not so fast. You and your team will need to work just as hard in the days following the event if you want to leverage the show for profit. Get geared up by adding these 4 post-show tasks to your must-do list to better your home show marketing.
‘Tis the season for roofing home shows. If you own or manage a roofing replacement or contracting business, you understand these events can be an effective way to showcase your services and attract prospects. But there’s more to home show success than tossing brochures onto a table. Check out these do’s and don’ts for making home shows profitable.
It’s one thing to work at a profession you enjoy—it’s a whole different bucket of nails to turn that profession into a profitable business that supports you, your family, and employees. Check out these tips to start a roofing business.
As a roofing professional, you work hard to build a profitable business. But sometimes the secret to success is not found in working harder—it’s in working smarter. Check out these three tips to work smarter (not harder) to build a booming roofing business.
Family is big in the small business world--some experts estimate that family-run businesses generate over 50% of the U.S. Gross National Product (GNP). The Equipter team knows a bit about operating a family business. For more than 15 years, Aaron Beiler and his sons operated a successful roofing replacement company before developing the Equipter RB4000. Check out these tips for managing a family roofing business, along with insights from the Beiler family.
Tweets. Posts. Likes. Chances are good that you want to spend your valuable time booking and completing projects. Social media-related tasks might not be high on your priority list. Yet potential and current customers continue to use social media to find and review home services just like yours. Check out these 4 painless, quick social media tips for roofers and contractors.
“Good will toward men” shouldn't stop when the last holiday wreath comes down. No matter how big or small your roofing or construction business might be right now, it’s an integral part of the community—one with the power to share time, talent, and resources with neighbors. Here’s a 3-step plan to help your company give back to its community.
Roofing in the winter time is not the best time to make the most cash but it is definitely not the right time to sit back and relax if you’re working to build your roofing or contracting business. Colder temps might cool business, especially in northern sections of the U.S., but you can still take action to help build the bottom line. We’ve got a list of get-it-done tasks to put on your to-do list this winter:
Forget celebrity baby names...we've got the goods on the trends that matter to your contracting or roofing business. As we say “see ya” to 2015, it’s time to review some of the construction trends that made news this year. From hassle-reducing contractor apps to tiny homes not much bigger than goat sheds, check out Equipter’s year-end wrap-up:
So what’s your roofing equipment done for you lately? Traditional tools of the roofing trade--scissor lift trailers, hydraulic lifts, and hydraulic trailers--may make your job somewhat easier. But how would your roofing jobs change if your equipment was more than okay...what if one tool could save labor costs, drastically reduce material-handling hassles, and make homeowners happier?
Let’s face it: Competition is tough in the residential roofing industry. Homeowners often have many choices when it’s time to choose a roofing contractor. What can you do to show a homeowner that you are the reputable roofing company ready to do the job right? One strategy is to put New Roof No Mess to work for you. Here’s how it gives you the edge over the competition.
Every roofing company needs three things to achieve success: solid leadership, good employees, and dependable tools. In fact, the right tool can boost productivity and pay for itself many times over. When you’re working on that roof, the best tools are as important as your own hands. Here are my top 5 roofing tools for getting the job done right:
Whether you’re buying an additional hydraulic dump trailer or replacing one that’s seen better days, you probably have a pretty good handle on what you’re looking for in this kind of roofing equipment. But the real question is: Is a hydraulic dump trailer the best equipment option for your money?
Do you have the right tools for your roofing jobs--the kind of equipment that makes you more productive while reducing hassle? The real-world measure of any tool’s value can be found in what the roofers who’ve worked with it are saying. Here are three reasons for any roofing employee to love the Equipter RB4000.
Cleaning up on the jobsite and dumping debris can be a chore. It’s time consuming and uses skilled manpower that would be better used doing the roofing work that really matters. Having been roofers ourselves, we decided there had to be a more effective way. That’s precisely why we created the Equipter RB4000.
There’s a lot of competition out there, and roofing contractors don’t always find it easy to differentiate themselves and become the preferred roofing company in their area. With the Equipter RB4000 and the New Roof No Mess® program, you can set yourself apart and become roofing company of choice.
Whether you’re new to the roofing industry or you’ve been on the job since forever, it’s critical to reach out to prospects where they are—and these days that’s online. Fifteen years ago it would have been unheard of for a roofing company to have a website. Now successful business often requires more than a website; it requires a full online presence. Here are 3 roofing marketing tactics your roofing company can use to stay competitive:
How do you handle roofing debris management? Over the years I have seen many different ways to tear a roof off and dispose roofing debris. I’ve tried some of them myself. In this article I’d like to share a few methods and hear from you to see what you have found to be successful.
Roofing... An Industry probably almost as old as Adam. Over the years many companies have come and gone. It’s a job that requires hard work and diligence whether you are a company owner or an employee. So why do we do it? Hopefully because we love it! And let’s be honest. There’s money to be made. Nothing great comes easily especially in this industry, but if you're willing to stick it out and make things happen there are satisfying rewards to be gained.