Being a professional residential roofer is easy–just deliver what your customer wants!
Gain insight into how to grow your company, maintain healthy business-customer relationships, and time-saving tools and equipment.
Being a professional residential roofer is easy–just deliver what your customer wants!
Professional general contractors use the most efficient equipment to get the job done right.
More and more contractors are relying on virtual technology to close deals. Part of this process includes virtual roofing sales presentations that educate, engage, and entertain potential customers.
Why invest in the RB4000 when you can just rent a hydraulic dump trailer?
Not sure where to start when building an equipment rental business? Don’t stress.
If you’re not using email marketing in your roofing company’s marketing strategy, you’re missing out. Whether you want to keep in touch with current roofing prospects or increase the number of contacts in your database, roofing email marketing can help.
The roofing and construction industries are booming, and equipment rental companies are feeling it. How can you enhance your business and your profits during this time?
Whether you're thinking about adding more options to your equipment rental fleet or starting your own roofing business, investing in a dump trailer or two will help your business go a long way.
The great construction industry debate: Is it better to buy or rent construction equipment?
Reputable roofing contractors are in high demand. But the hiring process doesn’t have to be filled with headaches.
As a roofer, you know you need the right roofing tools not only to keep the roofing company running but also to keep its operations efficient. Investing in your crew by supplying them with the proper roofing dump trailers is one of the best ways to streamline the roof replacement process.
Wondering how to turn more leads into sales for your roofing company? You’re not alone. It’s a challenge many businesses face, but it’s also one that many continue to overcome. We trust that by applying the right principles, you will too.
Residential roofers and general contractors love using the Equipter RB4000 on their asphalt shingle roof replacement jobs. But what many laborers and business owners don’t realize is that they can use the RB4000 on different types of roofing systems, too.
As more jobs spill in when temperatures get warmer, you’ll want to make sure you have the right crew members to maintain steady production and a solid reputation. But writing a roofing job description can be a challenge.
Removing debris from a flat roof is more challenging than replacing a pitched roof. But the right tools and equipment help increase efficiency for a commercial or residential crew during a flat roof replacement.
Remember that moment when you realized you just ruined a part of your customer’s yard by using heavy equipment that left ruts in their lawn?
Maybe just thinking about getting a roofing license to start your roofing company is giving you a headache. With all the requirements and brainwork that go into starting a business, we understand the headache.
It's a whole new world, filled with fresh air and refreshed business strategies. Maybe your sales process was put on hold, or maybe you and your sales reps braved uncharted waters to implement a different sort of sales process. Either way, the future of your business practices has changed.
Roofing jobs keep your business running and your crews working hard. Every step of the roofing process–whether that’s sales presentations or using the right equipment on the job–provides an opportunity to impress potential customers and get more roofing jobs.
Debris control is a doozy in residential roofing. All the different terrains, slopes, and landscape features make it tough to maintain an effective solution. But it’s important to implement a roofing debris management system that preserves your crew’s energy and works on virtually all job sites.
We should celebrate Customer Appreciation Day every day. Our businesses would never succeed without them.
As a roofing business owner in an ever-growing industry, there are many great resources you can take advantage of to accomplish company growth within the roofing industry.
At Equipter, we’ve been helping businesses in various industries rise to the next level since 2003. The self-propelled RB4000 is our flagship model, bringing a debris management solution that increases efficiency and gets more jobs done. And now, it’s easier than ever to rent the Equipter.
When you think of essential roofing tools, your mind probably doesn’t jump to “pickup truck.” However, your company roofing truck just may be the most basic, yet essential, roofing tool for success.
Epidemics, natural disasters, and other events that drastically damage whole societies can take a toll on the economy. But business owners and managers who remain strong and encourage their teams to keep their sights on the future can power through these tough times.
People across the US are coming together to help one another during the coronavirus epidemic. Businesses are helping other businesses, the government is working to keep the people’s best interests at heart, and citizens are uniting to maintain calm.
Section 179 is a tax deduction opportunity created to encourage small businesses to purchase, finance, or lease equipment for their company. The Section 179 Deduction makes growth easier to achieve for small businesses, like family-run roofing companies.
Building relationships is tough when you’re trying to keep up with production. But when a worldwide epidemic like COVID-19 hits, it’s wise to take advantage of the opportunity to strengthen your connections and strengthen the bridge between you and your prospects.
It’s not uncommon for people to ask whether the Equipter RB4000 is safe to drive around septic systems, sprinklers systems, or other delicate landscape features.
EQUIPTER, LLC ROLLS OUT NEW MULTI-INDUSTRY EQUIPMENT
A New Level of Professionalism
LANCASTER, PA - The roofing, restoration, and construction industries are about to change thanks to the new Equipter RB2500, the latest product offered by the company that introduced the world to the original Roofer’s Buggy in 2004.
From keeping up with landscape equipment must-haves to backyard flower garden design to landscaping industry news, following landscaping blogs can help build your landscaping business.
Starting a roofing company is an exciting adventure, but it’s easy to feel overwhelmed when trying to figure out the right roofing tools and equipment to invest in.
Because of the intensity of physical labor and the nature of the roofing industry, back problems are not uncommon for roofers. According to Construction Solutions, lower back pain has been reported by 50% of construction workers surveyed in a single year. For many of them, it affects their ability to do their jobs well.
Landing new business in the roofing industry is becoming easier with all the online resources available. One of the most popular social media platforms yet, Facebook just may be your gateway to a bigger and brighter future.
Roof inspection reports are important to write up for your customers, giving them the details they need to make the ultimate decision: do they repair or replace their roofs? A roof inspection report also helps them determine when they should make that happen–is it an immediate need or something that could wait a year or two?
Take a look at these tips Equipter has put together to help you craft a simple and effective roof inspection report that resonates with your potential customer.
A large part of successful business growth involves measuring and analyzing your past. At Equipter, LLC we’ve been looking back on everything that happened in 2019. It was a good year in sales, customer relationships, and building our team. We are grateful to everyone who contributed in making it a year of growth.
Many companies don’t realize the full value of investing in building customer relationships. According to Bain & Company, budgeting toward building customer relationships brings a definite increase in sales.
From its beginnings, the Equipter RB4000 has been heavily used in the roofing industry. However, it’s been recognized as an equally valuable piece of equipment in multiple other industries, including construction, restoration, and landscaping. The RB4000 has also been useful in the snow removal industry.
If you are thinking of starting a roofing business or wanting to bring growth to your existing company, consider the importance of writing a roofing business plan. Doing this gives you the opportunity to focus in on the goals and actions your company will need to succeed.
We hope everyone had a wonderful Christmas filled with cheer, reconnecting with family and friends, and remembering the hope this season brings us.
You want to convince your audience, whether that’s family, a bank, or investors, that your roofing business will succeed. Whether you’re an entrepreneur starting a business or the owner of an established company, writing a business plan will help you accomplish just that.
It’s not easy selling new roofs when the old are covered in snow. Full roof inspections can’t take place, so it’s impossible to get an accurate estimate. Not to mention the last thing on homeowners’ minds over the holidays is roof replacement.
As winter approaches with its cold weather, ice, and snow, you may be thinking about how to keep your equipment out of the elements.
With the holidays approaching, many of us are contemplating the things we are grateful for and people we appreciate. Although gratitude should be a part of our daily lives, Thanksgiving especially encourages each of us to be intentional about being thankful for the gifts we’ve been blessed with.
As a roofer, you have a lot of details to manage—the square of shingles needed to complete the job, job expenses, and roof replacement estimates. Thanks to technology, messy and disorganized folders and files are things of the past.
In the roofing industry, workers deserve reliable equipment with flawless performance. The Equipter RB4000 has brought efficiency to the job and allowed roofers to work smarter, not harder. To secure its continued safe use and reliability, it’s important to have a preventive maintenance program in place.
If you’re not using roofing software to compile your job estimates, you should be. Roofing bids can be challenging to draft, especially when dealing with fickle customers.
Fun facts can be used for more than entertainment at a family gathering. If strategically tied into a sales pitch, random roofing facts can improve a company’s credibility.
With hundreds of equipment rental businesses across the United States, competition is never in short supply. But when you’re running an Equipter rental business, you have a leg up on your competition.
Roofing subcontractors may not be employees, but that doesn’t make them any less valuable to your construction company. Whether you’re in residential or commercial construction, investing in the RB4000 for subcontractors will show your appreciation and preserve the quality and reputation of your company.
No matter how prepared a roofing company may be, accidents will happen. One of the most dangerous (and most common) causes of injury in the roofing industry is falling. When installing a new roof, one slip could be a matter of life and death.
The summer heat is slowly dwindling, which means HVAC companies can dedicate more time to perfecting their internal systems and processes, including the effectiveness of their HVAC dispatch software.
Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year.
Equipter’s marketing team traveled to the Boston Convention & Exhibition Center two weeks ago for the annual Inbound, the annual marketing conference presented by HubSpot. Our goal was to gain more insight to better connect with you—our avid readers and awesome followers.
At Equipter, we enjoy interacting with fellow roofers and other contractors on social media. Recently, we asked for your favorite roofing tool. In no particular order, these are just five of the roofing tools and equipment our followers shared with us on Facebook.
Whether you’re new to the roofing industry or boasting decades of experience, bidding a roofing job can be complicated and time consuming. What if you could put a system in place to streamline the roofing estimate and bid-writing process while improving customer relationships?
Roofing is risky business. From workers comp claims to lawsuits and even funeral costs...losing crew members can destroy a company.
Between managing sales and manual labor, taking time to balance your budget can be overwhelming. But just like the tear-off bars and hammer tackers that help reroof a home, there are budgeting tools specifically designed to help manage your finances.
The business card is far from dead. Sure, hundreds of thousands of companies are going digital, but don’t let that stop you from leaving a lasting impression with prospects. Mix old school and digital marketing techniques on your roofing business cards to keep your company top of mind.
Running a roofing business not only involves selling and hardcore manual labor, but the business owner also needs to provide his workers with the right supplies and equipment to get each job done on time. And pocket change or one job’s profit won’t always suffice.
Roofing is a cutthroat industry. It takes a lot to make it in the roofing industry. But with technology and new and improved tools, it’s actually easier than ever to impress homeowners.
Nothing gets us more excited than sharing our innovative equipment with roofers and contractors, which is why we love attending the Florida Roofing & Sheet Metal Expo by FRSA every year.
With such a competitive edge in the roofing industry, companies go neck-and-neck to land quality customers. If you’re looking to bow out of the roofing industry, starting an Equipter rental business is a wise investment.
Losing sleep over your latest credit report? We know financing construction equipment is particularly challenging with bad credit. But improving your construction business credit score is simple when you have the right guidance.
Finding good help in the roofing industry is tough. Keeping good roofing employees can be even more challenging. Not only do you have to maintain a positive culture, but as a roofing business owner, you need to make sure your crew is equipped with the right tools to get the job done in a timely fashion.
Roofing after rain can be a challenge. With record-high precipitation rates across the US this year, roofers are scrambling to complete projects on time.
Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration.
Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips:
IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.
Equipter has come a long way since its beginnings when founder Aaron Beiler, like many early digital marketers, sat at a desktop hunting for keywords that would drive contractors to our Roofer’s Buggy website.
How will you take charge to build an even more successful business in 2019?
Lancaster, PA—Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements.
Is winter content for your roofing company as dry as a real Christmas tree on New Year’s Day? Keeping marketing fresh isn’t always easy for most businesses, especially if you’re managing a small team that juggles big to-do lists. Dig into these winter season roofing content ideas!
Reduce cleanup time. Spend less on labor. Earn more referrals.
For more than 15 years, the Equipter RB4000 roofing trailer has changed the way roofers do business by helping them take control of debris. If you’re thinking about investing in an RB4000 to take your company to the next level, here’s what you need to know.
You see how the Equipter RB4000 fits into your vision to grow a profitable roof replacement business. Now it’s time to invest in an RB4000, and put it to work on your job sites. And, for some business owners, the first step is learning more about financing equipment for their roofing jobs.
Should you buy an Equipter RB4000 or RB2000? At first glance, the units look fairly similar, but there are important differences to consider before you invest in one of these productivity-raising debris control tools. Download our quick reference guide or read on for more details.
How will the RB4000 help you grow your business? You’d like to find out, and maybe you've already checked out our Buyer’s Guide, but you're still not sure whether renting or buying is the right call. Download our quick reference infographic or read on to learn a few key factors to consider
Are you interested in a used Roofer’s Buggy? Finding a used Equipter RB4000 for sale isn't easy.
Doing work you can’t bill for hurts. It costs time and money, plus it tarnishes the reputable image you’re working so hard to create for your roofing business.
Stay competitive. Stay profitable. If you’re going to lead your rental company to long-term success, you need to stock the equipment contractors want and need to do their jobs efficiently and profitably.
“Starting a business” checklists are virtually everywhere if you’re opening a biz, like general contracting. But it takes more than the basics, like a license or insurance, to launch and grow a profitable company. Ask yourself these 7 essential questions:
Home matters. And when it comes to your landscaping business, your website serves as its digital home. So if it’s time to hire for landscape web design, you want the right team to build a site that looks appealing, functions seamlessly, and meets your goals.
“Shave Time. Shave Money.”
“America runs on Dunkin'.”
Why should a homeowner hire you?
You already know you need more than quality tools and hard working crews when starting a roofing company that will help you make a good living.
Your business cards may be fresh from the box, but that doesn’t mean you can’t start strong in a roof replacement sales career. Take control and position yourself for success with these roofing sales tips for folks new to the beat.
Is your roofing blog performing below par? Do you need an action plan to hit it out of the rough? Tee up your blog for success with these pro tips.
Your roofing business is ready to go bigger in every way, from bigger projects to bigger clients. Win the contracts that can take your business to new levels of success with these tips for how to get larger commercial roofing jobs.
So you’re launching a roofing business. You’ve picked a name for your company and have started sorting through to-dos like figuring out cash flow and finding the right types of contractors’ insurance. But you also need to consider roofing logos.
Cutting corners can sometimes be okay if you’re choosing paper stock for the next neighborhood mailer. But when it’s time for roofing safety? Not so much.
What’s in a name? A lot, if you’re starting a roof replacement business from scratch.
Will we see you at the 2018 East Coast Builders Conference (ECBC)?
What types of insurance should a contractor have? This guest post from Rachel Porter at Custom Contractors Insurance provides an overview of how to protect your business.
What’s the difference between winning commercial roofing proposals and losing out to the competition?
Putting your faith in build it and they will come doesn’t work in a competitive space like construction. These construction advertising tips you aren’t using yet will help you grow your business and edge out the competition.
Labor shortages continue to dog the residential roofing industry, according to a recent article in The New York Times. General unemployment rates in some areas, like Ames, IA and Boulder, CO, have fallen to 2% while other areas hover around 3-4%.
Does your contracting business offer the roofing products that set you apart from other contractors?
Productivity is a prime driver of profit in the construction industry. Add small construction dumpsters and these need-to-know tips to your construction productivity toolkit.
Business is growing—and that’s a good thing. If you can manage those growing pains, that is. Use these commercial roofing tips to build your contracting business the smart way.
Successful roofing sales takes more than a winning smile and positive attitude. If your team is going to keep your roof replacement company at the head of the competitive pack, it needs to bring its A-game to every pitch. These selling tips will help them close the deal and help you build a better bottom line.
Referrals are as good as a golden ticket to the chocolate factory if you’re in the renovation contracting business. But it’s not enough to just hope that happy customers will spread the word. Build a more robust business with these do’s and don’ts for getting home renovation referrals.
Growing profit can be as complex as growing perfect grass on a professional sports field. But you can build a profitable landscape business if you leverage the right strategies. Use these techniques to learn how to get landscaping customers.
Content marketing for your construction business is about so much more than pumping out Facebook posts or blog entries. If you plan to invest time and money into content to attract leads and engage clients, you need to have three essentials in place.
Green thumbs need great equipment to get the job done. Whether you’re installing a water feature on a commercial property or doing a weekly mow in a residential neighborhood, you rely on landscape equipment to create highly satisfied customers who are happy to refer you to others.
Do you struggle to hit the sweet spot with your sales pitch? Or do nerves trip you up every time? You can nail your construction sales pitches when you add these do's and don'ts to your professional tool kit.
Roofing is a tough job—but by working smarter (not harder), you can become more efficient. In some cases, with the right equipment and processes, you can increase productivity enough to shave hours off each job. Check out this must-have roof replacement equipment that boosts productivity so you can build a healthier bottom line.
Content! Content! Content! As valuable as quality work and referrals are, content marketing can get a construction company in front of an even broader audience in need of its services.
But what does quality, engaging content look like for your construction business marketing?
Landscapers can't afford to lose prospects because of a poor sales presentation. Ramp up your sales game with these insider tips on how to prep for and what to include in your presentation to improve your landscaping sales pitch and boost that close rate.
Your construction website isn’t just something you publish because it’s what you’re “supposed” to do. Instead, it’s a powerful sales and marketing tool that can drive conversions—if you invest the time to use a few simple best practices. Use these construction website design tips to boost your online conversion rates:
From Facebook to Google, digital advertising can be a savvy tool for landscape companies. But if you’re new to Google or Facebook ads for landscaping or simply want to take them to the next level, incorporate these tips into your social media advertising strategy.
Why should a homeowner choose you to repair or replace their roof?
That’s the bottom line question if you want to build a successful roofing company. And the answer lies in marketing. But if you haven’t focused on marketing before or you’re opening a new roof replacement company, it can be a challenge to know where to start.
Use these resources to build and grow a marketing plan that earns customers, nurtures trust, and generates referrals.
From material packaging to demolition trash, managing construction debris is a big job for you—and it definitely slows productivity and adds to labor costs.
Building the bottom line is about more than simply nailing on new roofing shingles—it’s about using strategies that help your business grow. In addition to increasing referral rates by using debris management tools like the Equipter RB4000 roofing trailer, you can also give your company a lift by upselling roofing shingle options that add value to the homeowner’s purchase. Here’s how to upsell your roofing customer:
In a competitive business like landscaping, every online review counts. But if you’re busy scheduling projects or planting flowerbeds, it can be tricky to know where to start if you want to leverage the power of reviews and ratings to build profit. Here’s what you need to know to get better online reviews for your landscaping business.
When you’re in a service business like landscaping, referrals are the foundation for building a profitable company. That's why providing excellent customer service and using top quality landscaping equipment is essential. Make sure you have a strategy for developing rapport with your customers—add a customer referral program to your landscape business plan.
Want more tips on how to increase referral business for your landscape company? We've got you covered. Check out our professional advice below.
Installing a quality roof is only one component of building a profitable roofing business. You also need to have your roofing company's marketing strategy in order. Avoid these marketing mistakes so you can build better profit potential.
Whether you’re starting a new landscaping business or rebranding an existing one, choosing a name can feel as stressful as naming a baby. In fact, in some cases, it’s easier to name a newborn! But if you follow these tips for choosing the best landscaping business names, you can narrow your options until you find the right name for your business.
Success in the roofing replacement industry isn’t about luck. And it usually isn’t about the kind of education you have. Success comes from doing the basics—and doing them well. Put these must-do tasks on how to get roofing jobs at the top of your to-do list.
Growing grass is one thing. Growing your business? That can seem tougher. But you can build a healthier bottom line when you incorporate the right strategies. Leverage these landscaping business ideas to help you sell more.
Your landscape company’s website is your most valuable digital real estate, so it pays to invest time planning and implementing a landscaping website design that converts. Here are 5 essential must-haves for your site.
The seed of any successful landscape business lies in an effective marketing plan. But what steps can a busy business owner take to move marketing to the next level? Boost your landscape marketing with these pro tips.
A better close ratio translates into better profit potential. And the right sales techniques and tools can help your salespeople boost their close ratio. Share these roofing sales tactics with your team.
If you find yourself advertising for skilled roofing help, you know how hard it can be to get the job done right when you’re shorthanded. The number of experienced roofers is not rising at a desirable, making hiring more roofers for reputable roofing companies much more difficult.
Equipment matters when you want to grow a landscaping business. For many landscaping pros, a sturdy, quality trailer is a must-have workhorse. But before you make that purchase, it's important to consider the different types available in order to find which is the best landscape trailer for your business.
Wishing you had higher landscape sales won’t make it happen. However, you can take actions to lift sales so your landscape business builds better profit potential. Here are steps that will help you lift landscaping sales at your business.
When you install a product that lasts 15 years or longer, you absolutely need a solid plan for generating referrals. It’s not enough to hope that the homeowner will suggest your services to a family member, friend, or neighbor. Rather, you need a targeted strategy that helps you get roofing referrals to keep the production schedule full. Learn pro tips for generating referrals for your roofing replacement business.
You’re a pro at getting lawns green—but designing landscape ads is a whole different bag of fertilizer. The good news is you don’t need to have a graphic design degree to create effective advertising for your landscape company. Check out these six easy tips for designing landscaping ads.
You've got an extra green thumb and a way with creating appealing outdoor environments. What's keeping you from putting those skills to work building your own landscaping company? Dive into your venture with a running start by noting these must-know tips for how to start a landscape business.
The wrong landscaping equipment can make your job harder—but the right equipment will simplify the work so you get more done, faster. The RB3000 specialized dump trailer is the ideal landscape dump trailer designed to make landscaping easier, so you work smarter, not harder.
Check out how it makes your landscaping business more efficient to create more profit potential, whether you're just starting out or you've been in the industry for decades.
It’s one thing to wish for a better bottom line—it’s another thing to take advantage of efficient tools and tricks to help you get it. When using the right roofing technology tools, you can create a more efficient way of achieving that bigger bottom line—and happier customers.
Here are just five of our favorite roofing technology tools.
Work smarter—not harder. It’s a simple concept, but one that can radically raise your profit potential. This article covers five simple ways to boost productivity within your roofing business.
Manual labor is a significant part of any HVAC, electrical, or plumbing business. And when you’re a business owner or manager, you're on a constant mission to reduce labor hours. With professional contracting equipment, like a mobile crane, you can do exactly that.
As a roofing company owner or manager, you eat important decisions for breakfast. One of those critical calls is deciding to hire a salesperson. Use these roofing sales training tips to help new or current employees sell the right way so you can boost close rates.
When you install a product with a lifespan of fifteen years or more, does roofing customer satisfaction really matter? You bet! A successful roofing business is built on referrals—recommendations you can nurture by providing a stellar experience that puts homeowners’ needs first.
The right tools are a must-have for any job. No matter how many years of experience you have under your belt as an HVAC professional, you know this firsthand. Do you have any of these HVAC tool kits in your arsenal of everyday essentials?
One of the biggest challenges for any roofing business is generating qualified leads. In fact, it’s a constant battle of testing and throwing things against the wall to see what works.
When you work hard as a roofer, you need the right roofing productivity tools to get the job done right. The problem is that sometimes the tools you need are simply too big for the task. Think of those conventional dumpsters you need to park on the street—well away from where you actually need them, which is right next to the home.
It’s time to make your roof replacement business work smarter, not harder.
Your HVAC tools can make your job easier—or harder. If you want to get the job done right, it’s a must to use tools that let you work quickly and efficiently. Add these best HVAC tools to your truck and tool belt.
You may not have control over stormy weather delays or a customer who can’t make up his mind about shingle color, but you can take steps to boost roofing productivity for your crews to help them get jobs done sooner and increase your company's bottom line.
A website is more than a digital flag in the sand. When done properly, a roofing website is a powerful marketing tool that will help you build a healthier bottom line for your business.
Whether you’ve just made the decision to strike out on your own or you’re already in the beginning stages of starting an HVAC business, you’re no doubt working your tail off to transform your idea into a profitable success. Here’s some advice to keep you on the right track.
Home show time means it’s also time to reboot your show HVAC or roofing marketing strategy—and that includes using swag the right way.
Some properties give you plenty of space to maneuver roofing tools and materials. Others, not so much. But working in tight spaces doesn't have to be daunting for your roofing crew. You can manage those tight spaces, making it easier for you or your crews to complete the job efficiently and professionally—so you can earn raving reviews from homeowners.
The Equipter team is getting ready for the International Roofing Expo March 1-3, 2017, at the Mandalay Bay Convention Center in Las Vegas.
You see roofing competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local roofing SEO is one of the most important—especially when you’re marketing the business in an area with lots of competition. Learn how to use this technique to boost your company’s ranking on search engines.
Selling roofs is hard work; and it doesn’t help that door-to-door salespeople aren’t always welcome, especially if the homeowner is worried you’re a fly-by-night contractor. However, roofing professionals can learn how to sell roofs door to door successfully with these tips.
Sales professionals are big investments for roof replacement business owners, especially if you’re an owner who’s traditionally taken on that role yourself. So it pays to make sure that, when you take the plunge, these critical team members are properly trained. Avoid these roofing sales training fails so you can build the best sales team in the roofing industry.
Roofing advertising is a key part of marketing your contracting business. Whether you’re drowning in a sea of competition or you’re a new roof replacement company that wants to make its mark, advertising is a smart strategy for putting your name in front of homeowners. Here’s how to rock your roofing ads so you stand out from your competitors.
Are your roofing replacement crews equipped with the tools that help them get the job done right? Learn the must-have roofing hand tools your crew needs to finish the project safely and efficiently.
Want to close more sales? Of course you do! But you can’t do that if you’re dogged by poor pitching techniques. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio.
Does your roof replacement company use a roadmap for success? Whether you're just starting a roofing business or working to boost an established one, use these 7 tips to set up your roofing company business plan so you can build a more profitable company.
What do your marketing materials say about your roofing business? Do they compel the homeowner to call for a free estimate…or toss the material in the trash? Use these tips to make your roofing fliers, brochures, and other collateral marketing pieces more effective.
Roofing professionals know that tools are a must-have part of getting the job done correctly and efficiently. Add these 8 unique roofing tools that boost productivity to your Need list.
Does your roofing business have a roadmap to success? If not, it’s time to create one. Writing a business plan might sound like tedious “paperwork,” but in reality it’s an action plan that will help you build a more focused, more productive company. Here's why every roofing company should build a business plan.
Productivity mistakes can cost a roofing company big dollars, especially if they’re repeated day in and day out. Find out which common productivity errors might be dinging your bottom line.
If you want to start and grow your company, nailing on a good roof is only half the battle. The other half is making the decisions that will guide your small business to success. Find out how to bookmark the best 15 roofing resources for business owners now so you can easily get answers to questions, find expert guidance, or simply catch up on your industry reading.
Roofing sales may not require the sweat it takes to replace a roof, but it can be just as much of a challenge: you’re asking a sometimes-wary consumer to invest a sizable chunk of money in the service you deliver. Learn five mistakes to avoid so you can make their decision to do business with you as easy as possible:
Facebook isn’t the only game in town when you want to market to homeowners. You have plenty of digital options to attract new clients and make established clients more likely to refer you to friends and neighbors. Check out these three non-Facebook roofing digital marketing ideas:
Are you unknowingly sending roofing prospects to your competitor’s website? Your website is one of your strongest resources for marketing your company. If your roofing site is missing crucial elements, you very well might be losing business.
When analyzing or building your roof replacement website, don't leave out any of these business-boosting must-haves.
Did your roofing company get a few scathing reviews on Angie’s List? Or do you want to take your customer service to the next level to earn more referrals? No matter why you might be considering a customer service reboot, there’s one question you must ask before you create a strategy to get more roofing jobs.
You can’t wish your way into a booming roofing business. Building a business that offers a valuable service and provides for your family and employees takes hard work in the office as well as on the rooftop. Here are four roofing business growth terms you can’t afford to ignore if you want to grow your company.
Are you ready to transform your HVAC business into a lean, mean productivity machine? If you’re a business owner or manager, use these HVAC productivity tips to rock your time and resources for a better bottom line.
Defining a specific marketing term isn’t just a test question for people earning business degrees. The ability to understand certain terms and, when needed, put them into action will help any roofing or contracting business grow. Here are 5 marketing terms that should be at the top of your to-know list.
Let’s face it: some days leave you with a serious desire to bang your head against the desk. It happens to all of us. Stress is part of any job, especially when you're just starting out. But, as a small business and roofing professional, you can use tech tools to help relieve common hassles. Here are roofing business tech tools and services that help reduce stress and downtime:
You can’t market effectively to potential customers if you don’t understand the people seeking the services you offer. One of the best ways to understand what your customers want and need is to get inside their heads. Building customer profiles, or “personas,” is an important aspect of successful B2C marketing that your roofing business could use to boost its client base.
As a trade, roofing is sometimes saddled with a bad reputation. And while it’s true that some roofing replacement businesses deliver shoddy work and non-existent customer care, many of us are professionals who take tremendous pride in our work and our businesses. Today, we’re sharing practical roofing business tips on how to build trust with roofing customers and give your company a good name.
Facebook! LinkedIn! Email! Infographics! Blogs! No matter where you turn for roofing marketing tips—including here on the Equipter blog—you’re often bombarded with arrows pointing you toward the power of digital marketing. And there’s no question: digital marketing is key to placing your roofing company in front of customers’ eyeballs.
But don’t forget to also capitalize on old-school marketing tactics to help grow your contracting business.
Property damage happens, no matter how careful your roofing crew is. You likely know this firsthand. Use these tips to reduce the dings, scrapes, and shatters that damage the bottom line and scuff your reputation.
You and your roofers may be sweating it out these days, but the air will soon start turning crisp and cool in many areas. For some roofing businesses, that shift means the summer rush is over. Use this fall to-do list to continue growing your roofing business as you move past peak season.
You’re more than a roofer—you’re a skilled professional with the materials and expertise to protect a homeowner’s biggest and most visible investment: their property. That means there’s more to successful roof replacement than simply nailing new shingles to the roof if you want to create and maintain happy roofing customers.
These do's and don'ts will help guide you in building customer relationships on the job.
Social media presence is virtually a must-have when you want to connect with prospects and customers, but it’s not your only option. A newsletter—yes, that decades-old marketing tool—is another option to add to your digital marketing toolkit. Dive into these HVAC marketing tips that will help you connect with your leads through a newsletter.
Is it time to add a roofing sales professional to your business? Whether you’re an old pro at hiring salespeople or this will be your first sales hire, these tips will help you refine or develop a framework for finding the right salesperson for your roofing or construction company.
No matter how busy it gets during peak roofing season, it’s still essential to make sure your contracting company creates a positive impression through electronic and online channels. Take advantage of this quick five-step marketing checklist for roofers designed to keep your business clean online all year long.
Are you feeling the heat yet? And we’re not talking about the temperature. Late summer is a peak season for roofing businesses, a time often marked by long days of work and weeks of backlogs. But don't worry—we've got you covered with eight roofing business productivity tips to help you survive the height of roofing season.
Customer relationship management (CRM) software is one tool that will help you rock productivity and make better-informed decisions for your roofing company. Ask these nine questions when it’s time to invest in a CRM system for your roofing marketing, sales, and productivity.
Having trouble finding dependable roofers? You’re not alone. The roofing industry is in the midst of a labor shortage that can impact your bottom line. One strategy to help protect your business is to retain employees currently on staff. Here are the do’s and dont's of employee retention in the roofing business.
Why work harder when you can work smarter? Boosting productivity is absolutely one of the most effective ways to grow the bottom line. Use these five roofing productivity tools to send productivity through the roof.
Will a CRM help you work smarter? For many roofing replacement businesses, a customer relationship management (CRM) system is a mission-critical business tool for building a healthier bottom line. This quick guide will give you the basics about CRM platforms for roofing sales, marketing, and productivity.
Show, don’t tell. That’s the emerging message for roofing business owners and managers who want to engage consumers and stand out from the competition. This guide will help you leverage the power of visual content in your roofing marketing to land more leads and boost your business.
From word-of-mouth to online reviews, the testimonial is the most effective way to market your roofing business. So how do you take a happy customer’s testimonial and leverage it into a long-lasting referral?
So what do customers really think of your roofing replacement business? A customer survey is one tool that helps you discover the answers. A well-designed questionnaire will help guide the informed decisions that lead your company to more referrals, a more effective marketing strategy, and healthier profits.
Check out these customer survey etiquette tips for creating roofing surveys that will benefit your business.
Roofing sales, one of the most important aspects of your roofing company. Is it time to reboot your sales presentation? Use these ten roofing sales tips to raise your homeowner presentation game so your business can book more projects.
Dented HVAC units. Smashed bushes. Shattered bird baths.
Roofing is a messy job.
No matter how hard a crew tries to protect a job site, the risk for property damage is always present. Check out these tips to reduce the possibility of property damage so you can keep your business expenses lower and maintain a great reputation.
Marketing for roofers can be a tough hill to climb, but it doesn't have to be. We are here to make the climb a little easier. You understand social media sites, like Facebook, Twitter, or Instagram, can help you engage roofing prospects and customers—but how can you make these networks work for you? Check out these best social media practices to help you market your roofing business to a healthier bottom line.
Roofing isn’t the easiest occupation in the world. Any roofer can attest to that. One of the reasons it can be a tough job is because of the near-constant safety concerns. Learn how the Equipter RB4000 will help your roofing replacement company work smarter—and safer.
Roofing equipment like the Equipter RB4000 can boost your bottom line. What would your bottom line look like if you could bill four or six more jobs every month? For some roof replacement professionals, that scenario is becoming a reality. Check out how the Equipter RB4000 is helping roofers complete more jobs each month—and how this roofing equipment can do the same for your business.
Leadership isn’t a lofty concept intended only for multi-national corporations with big budgets and big strategies. As the owner or manager of an HVAC, a contracting, or a roofing business, you’re charged with growing the bottom line—and you can’t do that without establishing leadership that sets the tone for success. Equipter president Aaron Beiler shares three no-nonsense, no MBA-required leadership tips to help you run your business:
Blogging might seem like one of those tedious tasks that don't really matter in your industry. But in reality, an HVAC blog can be an important part of marketing your company to prospective customers. The challenge is that it can be hard to find time to come up with HVAC blog ideas when you’re juggling so many other responsibilities.
If you’re gearing up for spring and summer projects, now is the perfect time to make sure your roofing, HVAC, or contracting business has the tools and resources it needs to build profit. Use this profit-building checklist to clean out the winter cobwebs so you’re ready for the busy season.
Exhibiting at a home show isn’t cheap. Your business is making a significant investment in time, money, and people power—but the payoff can be just as big if you go into the show with a strategy for success. Many factors play a role in having a profitable home show, and these pre-show marketing tips will give your roofing, contracting, or HVAC business a healthy jumpstart.
As you gear up for spring projects, hiring new roofers might be on your to-do list. But if you want to build a crew that helps you generate referrals, you’ll need to interview for more than skill with a nail gun. Check out these four non-manual labor skills to look for in roofing job candidates.
Whether you’re considering adding a roofing blog to your marketing strategy or you’re tapped for roofer blog topic ideas for an existing blog, this list of 25 roofing blog ideas will get those creative gears moving.
It’s the day after the home show ends…time to kick off those shoes and wait for the roofing projects to roll in! Not so fast. You and your team will need to work just as hard in the days following the event if you want to leverage the home show for profit. Get geared up by adding these 4 must-dos to your trade show marketing strategy.
‘Tis the season for roofing trade shows. If you own or manage a roofing replacement or contracting business, you know these events can be an effective way to showcase your services and attract prospects. But there’s more to trade show success than tossing brochures onto a table.
Check out these do’s and don’ts for making trade shows profitable.