Roofing Marketing Articles

Marketing a roofing company isn’t as simple as putting an ad in the Yellow Pages anymore. Uncover the secrets to getting your roofing company noticed.

25 Roofing Blog Topic Ideas: No-Mess Marketing for Roofers

Whether you’re considering adding a roofing blog to your marketing strategy or you’re tapped for roofer blog topic ideas for an existing blog, this list of 25 roofing blog ideas will get those creative gears moving.



As a roofing replacement professional, you have plenty of good reasons to blog for your business. For example, sharing your pro knowledge establishes you as the go-to resource when a prospect searches for a local roofer online. Regular blogging also helps boost search engine visibility for your company, making it easier for homeowners to find you. Your blog is exclusively yours, so make it unique. Consider having guest posts and seasonal content as well. Need another reason? Blog articles are easy resources to share over social media channels, including Facebook, Twitter, and LinkedIn.

Note: While the roofing blog ideas below target the residential market, some of them can be adapted to commercial roofing blogs as well.

Roofing Blog Topics:

  1. FAQs about a new roof
  2. How to find the right roofing contractor
  3. How to know when it’s time to replace your roof
  4. How to know whether to repair, patch, or replace your roof
  5. DIY roof replacement vs. professional roofing replacement
  6. How the RB4000 protects your property during roof replacement (for roofing companies using Equipter’s Roofing Buggy)
  7. Environmentally friendly roofing options
  8. Roofing material comparisons
  9. Winterizing the roof checklist
  10. Holiday outdoor light-hanging tips
  11. Holiday outdoor light display contest (Hold the contest among that year’s roof replacement customers, and then blog about it!)
  12. How snow and ice impact your roof
  13. How to safely remove snow from your roof
  14. How to de-ice your roof
  15. Spring cleaning the roof checklist
  16. How hurricanes/bad weather impact your roof
  17. Benefits of having a professional roof inspection to assess storm damage
  18. What you need to know before installing a skylight
  19. What you need to know before installing rooftop solar panels
  20. Cleaning/maintaining gutters
  21. How to remove mold from your roof
  22. Does your home need roof ventilation?
  23. Historic homes: guide to choosing the right roof
  24. What to look for in the roof when you’re buying a home
  25. How to know when your porch needs a new roof

Take these roof blog topic ideas and package them in ways that make sense to you by turning them into:

  • Do’s & Don’t’s articles
  • Pros & Cons articles
  • How-To articles
  • [#] Tips To articles
  • [#] Steps To articles
  • Guide To articles
  • Checklist articles

Written blog content isn’t your only option, either. Consider blogging videos and podcasts as well. Branding or customer testimonial videos can also be edited and repurposed into short, cost-effective ads for Facebook and Instagram.

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