Owning a lasting roofing company is much more complex than doing the manual labor. It’s about building your business by connecting with your customers and ensuring the future of your company.
But how can you achieve a strong company reputation and ensure your company lasts for years to come? These three tips are just a few keys to the success of your roofing company.
1. Exceed Customer Expectations
Going above and beyond the expectations of your customers will help you outshine your competitors who take forever to get the job done and then leave, never to be seen or heard from again. People typically expect the style of your competitors, but if you show interest in your individual customers by getting to know them on a more personal level, they’ll be more inclined to remember you and even recommend you to their connections who may be looking for a reliable roofing company. Take advantage of these tips for building customer relations:
Send “Thank You” Packages
Show your customers they’re not just numbers in your books—mail each a “thank you” package after completing their job. Include a trinket or two of appreciation, like a bag of coffee and two mugs. If they have pets, consider adding a treat or two. And top it all off with a personalized, handwritten “thank you” note or card.
Acknowledge Your Customers on Holidays
It may not be feasible to keep track of birthdays or anniversaries, but taking the time to mail your customers personalized cards sending them warm wishes for the holidays certainly builds their opinion of you and your company. If your budget allows, show them you appreciate their business by sending them poinsettias or other seasonal gifts.
Small gestures can make a big difference in the impression you leave behind upon the completion of your job. And after all, the best business leads come from customer referrals.
2. Take Responsibility
Not everything always goes according to your business plan. Sometimes there are rocks in the road. Sometimes those rocks are boulders, blocking your path to success. Regardless of size, there’s bound to be the occasional slip-up. The best way to conquer these obstacles is to own up to your mistakes. When you or one of your workers makes a mistake, it is your responsibility as the owner of your business to acknowledge and properly address the issue in a timely fashion.
When a customer confronts you with an issue, or if one of your workers makes a mistake, handle it with a prompt response and immediately implement a course of action. Doing so in person rather than over the phone or through email helps demonstrate to your customer how greatly you value their satisfaction, strengthening your business relationship with them.
3. Invest in the Future
Your roofing company’s future is just as precious as its current status. In order to achieve a strong and lasting company, keep in mind that you also need to invest in its future. Investing in the future of your roofing company can also help improve the present. Take a look at the following suggestions:
Train Young and Able Workers
Employees with experience are almost always beneficial assets for your company, but with experience comes age, and restoring roofs will not restore their youth. Investing time in training younger employees can help preserve your work and business habits to ensure your roofing company continues to carry with it a positive, reputable name years down the road.
Invest in Top Quality Roofing Equipment
Producing top-quality work not only takes talent, but it often involves the use of good-quality roofing tools and equipment, as well. Quality roofing equipment tends to outlast cheaply made equipment, so making the investment in top-quality pieces now can save you money down the road because you won’t need to regularly replace broken parts or pieces of poor-quality equipment.
Every successful business holds tight to customer satisfaction and the preservation of quality work. So, if you want your roofing company to last long after your own retirement, passing down these roofing tips is essential.