The foundation of your roofing company's online presence is a solid website. Whether you're just starting a roofing company or looking for ways to enhance an existing website, it's essential that your roofing website design sticks out from the rest. 

As a salesperson, you can never get too much advice. We recently sat down with Equipter Sales Manager John Stoltzfus to get his insight on how to make more sales without being pushy.

Having owned his own roofing business for 10 years before joining Equipter, John is well-acquainted with the industry struggles. Having been at Equipter for over six years, he makes it his mission to ensure our customers feel comfortable in their equipment investments. 

In this article, John shares the top sales tips he's learned over the years and regularly uses to empower the Equipter Sales Team. Read his tips for roofing salesmen below. 

By Rachel Porter, Affordable Contractors Insurance

The Equipter RB4000 and the rest of our products are all manufactured in the heart of Amish Country here in Lancaster County, PA.

Why?

Whether you’re new to the roofing industry or you’ve been around the block a time or two (literally), it’s critical to reach out to prospects where they are—and these days that’s online. Now successful business often requires more than a website; it requires a full online presence.

Here are three roofing marketing tactics your roofing company can use to stay competitive.

Roofing fatalities and injuries are nothing new to the industry. Even with the advancement of roofing safety technologies, these are still issues that have devastating long-term effects on individuals and families throughout the roofing industry.

How can you help your workers reduce the risk of becoming statistics?

Are your hardworking roofers safe? Sometimes it feels like being safe can slow down the job, but it doesn't have to.

There's a wide array of roofing tools and equipment available for roofers like you to use for every part of the job. From software for contact and schedule management to small hand tools to larger pieces of innovative equipment, each plays an essential part in making your roofing process efficient.

Homeowners are trying to make the best investment for their budget while maintaining their values, and you, as a roofer, can help them. Talking about traditional solar panels vs solar shingles can help them make more informed decisions, regardless of whether or not you offer them. 

But why talk about them if you don't offer solar roofing systems?

Are you considering buying your roofing leads from a company because you need a fast solution to fill your pipeline? Have you ever considered that purchasing a list may not be the best long-term investment for your company?