Roofing Articles

Discover tips and tricks for growing your roofing business efficiently and professionally.

How to Build a Better Roofing Company

As a roofing business owner in an ever-growing industry, there are many great resources you can take advantage of to accomplish company growth within the roofing industry. 

a better roofing company

In this article, we’re bringing you several tips you can use to build a better roofing company. 

3 effective ways to grow your roofing company

1. Invest in and maintain a high-quality roofing website.

An excellent website can be a mean lead generating machine and is a must-have to make you a better roofing company. 

Nothing is as frustrating as clicking on the website of a company to find their contact information, and it’s nowhere to be found. Make sure you include and update your contact information to make it easy for customers and prospects to give you a call or shoot over an email. 

A website is a great way to reach customers with the latest news about your roofing company and what you offer, too. Including an About Us page as well as a digital portfolio with photos and videos of completed jobs will help prospects gain trust in your company and the work you do.  

Offer education to your prospects–whether that’s through a blog or a monthly roofing podcast–to attract visitors to your website and your company. Not only does this benefit your company by increasing your website visitors, but it offers value to your current and future customers. Here are some topic ideas to help turn you into a reliable resource and gain trust with your prospects: 

  • How to Choose the Right Roof for Your Home
  • How to Choose a Roofing Contractor
  • How to Know When It’s Time to Replace Your Roof

Make sure to stay up-to-date with SEO tips and tricks for your website, whether that’s local SEO (a huge strategy for local and regional businesses), on-page SEO, or anything in between. This will give you higher rankings on Google, ensuring your website gets more visibility.

Interested in more tips to better your roofing company through your website? Check out our article on 6 must-haves for your website!

2. Increase roofing employee retention.

One of the biggest challenges in the roofing industry that we hear repeatedly from roofers is labor shortage and high turnover rates.

Everyone knows that employees are the backbone of the company–they can make or break your business. Employee retention, then, is a key to becoming a better roofing company and maintaining a professional reputation. 

Increase roofing employee retention by creating a positive environment for your company. This includes not simply hire for skill, but also for conduct. One crew member with a bad attitude can off-set the entire crew, whereas one positive crew member can make it a great day on the job.

rb4000_clean_job_siteEquipter RB4000

Roofing is hard physical work. One way to increase your employee retention and good morale is to invest in equipment, such as the Equipter RB4000, that makes the job easier for your crew. This self-propelled dump trailer lifts to the roof where debris can be pushed directly into its container. From there it can be driven to an onsite dumpster for the debris to be dumped. The RB4000 eliminates handling debris more than once and eases physical strain for your crew. 

For more do’s and don’ts of employee retention, check out this article

3. Develop a solid referral program.

Happy customers are the key to survival, and many roofing companies thrive on word-of-mouth referrals alone. You can become an even better roofing company by taking the time to increase your referrals. 

A great way to start a referral program is to offer incentives to your customers in return for referrals. Here are a few ideas to help you get started:

  • Offer a gift card to a local restaurant
  • Offer a significant discount off a future service (gutter cleaning, window replacement, etc.) 
  • Enter all referring homeowners into a drawing to win a larger prize (tablet, family pack of amusement park tickets, etc.) 

Don’t forget to let customers know what else you offer, and never be afraid to ask them to leave a review!


Download Free Referral Program Guide & Template


A better roofing company means a bigger bottom line.

Your business can thrive with a well-developed website, happy roofers, and a strong roofing referral system. In addition, investing in the right equipment reduces the strain on your crew and can help enhance your marketing techniques.

All of this combines to boost your bottom line, giving you time to train new workers and build more crews to land and complete more jobs. The opportunities for growth are endless. Take advantage of them to enable you to become an even better roofing company. 

Check out more tips for starting a roofing business here. And don’t forget to give us a follow on Facebook to stay up to date with what’s happening at Equipter!