A website is more than a digital flag in the sand. When done properly, a roofing website is a powerful marketing tool that will help you build a healthier bottom line for your business.
A whopping 92% of consumers visit a business’s website for the first time for reasons other than to make a purchase. That means even if a homeowner isn’t ready to sign on the dotted line for a new roof or gutter system, they’re still engaging with—and developing an opinion of—your roofing company.
Don’t let that opportunity go to waste! Use these roofing marketing tips to make your website rock.
Add calls to action.
The call to action (CTA) is a critical part of moving homeowners through the buyer’s journey, from awareness to decision. It’s typically a direction intended to produce a specific response you can then act upon to engage the prospect or customer.
Website CTA ideas for roofers include:
- Suggesting social media shares like, “Share these tips on Facebook.”
- Inviting readers to comment on a blog post with a question like, “What’s the biggest problem you’ve had with your gutters?”
- Urging homeowners to schedule a free post-storm roofing inspection.
Get in good form.
Website forms are a smart way to capture information you can use in your roofing marketing efforts. Use forms in places like a landing page (more on that in the next point), a contact page, or in a sidebar on a static or blog page.
For maximum visibility, place the form above the fold, which means to position it at the top of the page so readers don’t need to scroll down to find it.
Increase the chance a homeowner will fill out your form by keeping it as simple as possible. The more info you ask for, the less likely they are to complete it.
Land ‘em with a landing page.
A landing page isn’t just any old webpage a prospect lands on. Rather, it’s a page on a mission to capture leads. To do that, it typically has two parts:
- An effective landing page with a single focus, such as getting a homeowner to sign up for a newsletter or directing a roofing business owner to download a free guide to selling more without adding more salespeople.
- A simple form that captures the contact’s information, which you can then use to better engage them with your marketing.
Get your blogger on.
A blog is a content marketing tool that helps you attract prospects to your roofing website with useful information that demonstrates you’re an expert in your industry. Posting regular blog entries also makes your website more attractive to search engines. They give additional weight to sites that share updated content, like blogs—and that helps websites move up in search engine rankings. This strategy can be especially effective in crowded roofing markets.
Your company’s blog can share all types of useful video or written content that helps homeowners protect their exterior. For example, share tips for DIY-ing a minor flashing repair or post how to tell when it’s time for new siding. Check out 25 Roofing Blog Ideas for more free content topics you can use to drive traffic to your website.
These are just a few of the many roofing website ideas we've put together to help you boost your online presence. Further improve your digital footprint with more local SEO tips and ways to market your roofing company.