Whether you’ve been in landscaping for 45 years or you’re just starting out, the foundation of your business’s success lies in effective lead generation. New landscaping leads will leave you with a pep in your step.
But how do you get them?
Make sure you don’t get stuck in lead generation attempts that aren’t working when there are multiple creative ways out there to do it well. Lay the groundwork for success with these ways to engage potential customers, bring greater visibility to your business, and get more landscaping leads.
Take advantage of digital marketing opportunities.
In the modern world of technology, digital marketing is the way to go. If you haven’t started a Facebook site or advertised on Google, now is the time to do it. It can help build your brand and, in return, land you more qualified landscaping leads.
Joining social media brings both greater awareness about your company and additional ways to advertise your services. To get the attention of potential customers, use social platforms to highlight what makes your company stand out from the dozens of other landscaping companies in your area. Explain how those differences help you provide more value to your customers. This could include anything from organic products you use to time-saving equipment such as self-propelled landscape trailers, like the Equipter RB3000.
Advertising on search engines is also a way to get people to find your services. Paid advertising gets your company on the top of the page where potential customers nearby can easily find you.
With multiple ways to take advantage of digital marketing, choose what is the best and most profitable for your landscaping company.
Optimize your company’s local SEO.
Local SEO optimization is important for companies like yours because it helps people looking for landscaping services in your area to find you faster. There are several ways you can make sure your company is up to date with local SEO.
Include the correct and helpful information on your website.
Make sure you include important information about your company–such as your address and business phone number–on your website so that it’s clearly visible to those looking for it. This will also enable Google to recognize your location and help lead your local target audience to your site.
While you likely already have a contact page on your landscaping website, don't forget to add that same contact information to the footer. Be sure to keep a list of where your contact info is on your site, so it's easy to quickly update if you open a new location or transfer office locations.
You can also include geographic regions you serve in the content of your about page, in your website’s header, and/or in the footer.
Create a Google My Business account.
Remember the last company you searched for in Google, and its information appeared in the right sidebar of the search results? That company took the time to set up a Google My Business account, making it easy for people like you to find their information.
You can do the same thing for your landscaping company to boost your local SEO. When starting a Google My Business account, make sure you fill out as much information as possible–and accurately–so your potential customers can find you quickly. Need help? Check out Google’s video and article for guidance when creating your listing.
Start a blog with great calls-to-action.
Did you know writing and regularly publishing blog posts can increase traffic to your site? With the right strategy, including strong calls-to-action (CTAs) on each post, you can easily get more landscaping leads.
Not sure how to get started?
Begin with brainstorming for some good topics that’ll interest the landscape customers you want. Below are a few to consider:
- 7 Qualities to Look for in a Landscaping Company
- The Best Products to Use for Your Springtime Landscaping Job
- How to Choose the Right Perennials for Your Home
Next, write your blog post, including a good call-to-action to keep engaging your potential customers. Hit publish, and, from there, you can link to the post on your social media channels to see the traffic come in.
Results won’t always be instantaneous, so keep posting regularly–whether that’s weekly or at least twice a month–to build your brand and get noticed by Google.
If you don’t have the skillset or time to master these three tips, consider outsourcing your marketing needs. LinkedIn is a great place to find professional, high quality freelance writers. You can also research local digital marketing companies to give back to businesses in your community.
Getting more landscaping leads doesn’t have to be a struggle. With the right tools and competitive edge, you’ll be on your way to growing your pipeline and closing more deals in no time.