As a roofing professional, you work hard to build a profitable business. But sometimes the secret to success is not found in working harder—it’s discovered in working smarter. Check out these three tips to work smarter, not harder, to build a successful roofing business.

Family is big in the small business world—some experts estimate that family-run businesses generate about 64% of the U.S. Gross Domestic Product (GNP). The Equipter team knows a bit about operating a family business. For more than 15 years, Aaron Beiler and his sons operated a successful roofing replacement company before developing the Equipter RB4000.

Check out these tips for managing a family-owned roofing business, along with insights from the Beiler family.

Tweets. Posts. Likes. Chances are good that you want to spend your valuable time booking and completing roofing jobs. Social media management tasks might not be high on your priority list, but they should be. Potential and current customers are constantly surfing social media to find and review home services just like yours. Check out these 4 painless, quick social media tips for roofers and contractors.

“Good will toward men” shouldn’t stop when the last holiday wreath comes down. No matter how big or small your roofing or construction business might be right now, it’s an integral part of the community—one with the power to share time, talent, and resources with neighbors. Here’s a three-step plan to help your company give back to its community.

Colder temps might cool business, especially in northern sections of the U.S., but you can still take action to increase profits during winter downtime. Learn 5 ways to take advantage of winter downtime in your roofing or contracting business so you’re ready to take on spring like a lion:

Forget celebrity baby names...we've got the goods on the trends that matter to your contracting or roofing business. As we say “see ya” to 2015, it’s time to review some of the construction trends that made news this year. From hassle-reducing contractor apps to tiny homes not much bigger than goat sheds, check out Equipter’s year-end wrap-up:

So what’s your roofing equipment done for you lately? Traditional tools of the roofing trade—scissor lift trailers, hydraulic lifts, and hydraulic trailers—may make your job somewhat easier. But how would your jobs change if your roofing equipment was more than okay...what if one tool could save labor costs, drastically reduce material-handling hassles, and make homeowners happier?