You can’t market effectively to potential customers if you don’t understand the people seeking the services you offer. One of the best ways to understand what your customers want and need is to get inside their heads. Building customer profiles, or “personas,” is an important aspect of successful B2C marketing that your roofing business could use to boost its client base.

As a trade, roofing is sometimes saddled with a bad reputation. And while it’s true that some roofing replacement businesses deliver shoddy work and non-existent customer care, many of us are professionals who take tremendous pride in our work and our businesses. Today, we’re sharing practical roofing business tips on how to build trust with roofing customers and give your company a good name.

‘Tis the season for roofing home shows. If you own or manage a roofing replacement or contracting business, you know these events can be an effective way to showcase your services and attract prospects. But there’s more to home show success than tossing brochures onto a table.

Check out these do’s and don’ts for making home shows profitable.

Facebook! LinkedIn! Email! Infographics! Blogs! No matter where you turn for roofing marketing tips—including here on the Equipter blog—you’re often bombarded with arrows pointing you toward the power of digital marketing. And there’s no question: digital marketing is key to placing your roofing company in front of customers’ eyeballs.

But don’t forget to also capitalize on old-school marketing tactics to help grow your contracting business.

Property damage happens, no matter how careful your roofing crew is. You likely know this firsthand. Use these tips to reduce the dings, scrapes, and shatters that damage the bottom line and scuff your reputation.

You and your roofers may be sweating it out these days, but the air will soon start turning crisp and cool in many areas. For some roofing businesses, that shift means the summer rush is over. Use this fall to-do list to continue growing your roofing business as you move past peak season.

You’re more than a roofer—you’re a skilled professional with the materials and expertise to protect a homeowner’s biggest and most visible investment: their property. That means there’s more to successful roof replacement than simply nailing new shingles to the roof if you want to create and maintain happy roofing customers.

These do's and don'ts will help guide you in building customer relationships on the job.

Social media presence is virtually a must-have when you want to connect with prospects and customers, but it’s not your only option. A newsletter—yes, that decades-old marketing tool—is another option to add to your digital marketing toolkit. Dive into these HVAC marketing tips that will help you connect with your leads through a newsletter.

Is it time to add a roofing sales professional to your business? Whether you’re an old pro at hiring salespeople or this will be your first sales hire, these tips will help you refine or develop a framework for finding the right salesperson for your roofing or construction company.

No matter how busy it gets during peak roofing season, it’s still essential to make sure your contracting company creates a positive impression through electronic and online channels. Take advantage of this quick five-step marketing checklist for roofers designed to keep your business clean online all year long.