Marketing Articles

Marketing a manual labor business can be challenging in today’s ever-expanding digital world. Competition has never been higher, but Equipter’s marketing articles make it easier to reach your target audience and build credibility with them.

5 Easy Roofing Email Marketing Tips

August 26, 2020

If you’re not using email marketing in your roofing company’s marketing strategy, you’re missing out. Whether you want to keep in touch with current roofing prospects or increase the number of contacts in your database, roofing email marketing can help. 

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6 Ways to Boost Your Equipment Rental Business Profitability

August 12, 2020

The roofing and construction industries are booming, and equipment rental companies are feeling it. How can you enhance your business and your profits during this time? 

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How to Maintain Healthy Business Growth in a Poor Economy

April 8, 2020

Epidemics, natural disasters, and other events that drastically damage whole societies can take a toll on the economy. But business owners and managers who remain strong and encourage their teams to keep their sights on the future can power through these tough times.

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Social Media and Natural Disasters: Tips for B2C Companies

September 25, 2019

Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year. 

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Structure Spotlight: The Boston Convention & Exhibition Center

September 18, 2019

Equipter’s marketing team traveled to the Boston Convention & Exhibition Center two weeks ago for the annual Inbound, the annual marketing conference presented by HubSpot. Our goal was to gain more insight to better connect with you—our avid readers and awesome followers.

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No-Mess Contractor Marketing: Tasks to Outsource to Make Life Easier

March 20, 2019

Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration. 

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How to Own Social Media During Home Shows

February 27, 2019

Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips:

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IRE Wrap-up: Thank you's + how we make the RB4000 [video]

February 18, 2019

IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.

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Digital Marketing for Roofers: Our Top 7 Digital Marketing Tools

January 21, 2019

Equipter has come a long way since its beginnings when founder Aaron Beiler, like many early digital marketers, sat at a desktop hunting for keywords that would drive contractors to our Roofer’s Buggy website.

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How to Make 2019 Your Roofing Company's Best Year Yet!

January 15, 2019

How will you take charge to build an even more successful business in 2019?

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