Marketing a manual labor business can be challenging in today’s ever-expanding digital world. Competition has never been higher, but Equipter’s marketing articles make it easier to reach your target audience and build credibility with them.
Epidemics, natural disasters, and other events that drastically damage whole societies can take a toll on the economy. But business owners and managers who remain strong and encourage their teams to keep their sights on the future can power through these tough times.
September 25, 2019
Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year.
September 18, 2019
Equipter’s marketing team traveled to the Boston Convention & Exhibition Center two weeks ago for the annual Inbound, the annual marketing conference presented by HubSpot. Our goal was to gain more insight to better connect with you—our avid readers and awesome followers.
Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration.
February 27, 2019
Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips:
February 18, 2019
IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.
January 21, 2019
Equipter has come a long way since its beginnings when founder Aaron Beiler, like many early digital marketers, sat at a desktop hunting for keywords that would drive contractors to our Roofer’s Buggy website.
January 15, 2019
How will you take charge to build an even more successful business in 2019?
Lancaster, PA—Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements.
December 12, 2018
Is winter content for your roofing company as dry as a real Christmas tree on New Year’s Day? Keeping marketing fresh isn’t always easy for most businesses, especially if you’re managing a small team that juggles big to-do lists. Dig into these winter season roofing content ideas!