In today's digital age, having a strong online presence is crucial for businesses to succeed. This is especially true for roofing companies, as the roofing industry is highly competitive. If you're not investing in search engine optimization (SEO) for your roofing company, there's a good chance that potential customers will find your competitors first. In this article, we'll cover everything you need to know about roofing SEO, including what it is, its benefits, and how to get started.

You have seen how transformative the Equipter 4000 can be for businesses, you know about its potential for marketing and visibility, and maybe you’ve even rented one or have seen one used on a job. To make the numbers work financially, it’s important to look at how the Equipter will increase the profitability of your company. This article will explain ROI (return on investment) and provide a tool to see how much the Equipter can benefit your business.

Whether you’re new to the roofing industry or you’ve been around the block a time or two (literally), it’s critical to reach out to prospects where they are—and these days that’s online. Now successful business often requires more than a website; it requires a full online presence.

Here are three roofing marketing tactics your roofing company can use to stay competitive.

Storm tracker apps can change how you do business. While most provide real-time weather updates, some even integrate with other software to help roofers and restoration professionals maintain extensive records for customers and prospects. Equipter, the maker of the Equipter 4000 self-propelled trailer, has compiled this list of apps to assist in storm tracking.

Epidemics, natural disasters, and other events that drastically damage whole societies can take a toll on the economy. But business owners and managers who remain strong and encourage their teams to keep their sights on the future can power through these tough times.

Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year. 

Equipter’s marketing team traveled to the Boston Convention & Exhibition Center two weeks ago for the annual Inbound, the annual marketing conference presented by HubSpot. Our goal was to gain more insight to better connect with you—our avid readers and awesome followers.

Marketing a growing contracting business can be a challenge, especially when your entire marketing staff is a Team of One. Whether you wear the contractor marketing hat or it’s worn by, say, the office manager, you want to maximize time and skills while reducing frustration. 

Yeah, yeah, you already know social media can promote your roofing business during events like home shows. But if you want to ramp up digital event marketing, use social as more than a megaphone to blast out that text-only post with your booth number. Own social media during home shows with these tips:

IRE 2019 has come and gone! We loved connecting with new and old friends, and we enjoyed chatting about ways you can use the RB4000 roofing trailer and Boostpoint to do more, sell more, and grow more.