No matter how prepared a roofing company may be, accidents will happen. One of the most dangerous (and most common) causes of injury in the roofing industry is falling. When installing a new roof, one slip could be a matter of life and death. 

Posting on social media is not about promoting your business. It’s about connecting and building relationships with individuals. When developing a social media strategy for your company, it’s important to consider everything your current and future customers may face in the upcoming year. 

Equipter’s marketing team traveled to the Boston Convention & Exhibition Center two weeks ago for the annual Inbound, the annual marketing conference presented by HubSpot. Our goal was to gain more insight to better connect with you—our avid readers and awesome followers.

At Equipter, we enjoy interacting with fellow roofers and other contractors on social media. Recently, we asked for your favorite roofing tool. In no particular order, these are just five of the roofing tools and equipment our followers shared with us on Facebook.

Whether you’re new to the roofing industry or boasting decades of experience, bidding a roofing job can be complicated and time consuming. What if you could put a system in place to streamline the roofing estimate and bid-writing process while improving customer relationships? 

Roofing is risky business. From workers comp claims to lawsuits and even funeral costs...losing crew members can destroy a company. 

Between managing sales and manual labor, taking time to balance your budget can be overwhelming. But just like the tear-off bars and hammer tackers that help reroof a home, there are budgeting tools specifically designed to help manage your finances.

The business card is far from dead. Sure, hundreds of thousands of companies are going digital, but don’t let that stop you from leaving a lasting impression with prospects. Mix old school and digital marketing techniques on your roofing business cards to keep your company top of mind. 

Running a roofing business not only involves selling and hardcore manual labor, but the business owner also needs to provide his workers with the right supplies and equipment to get each job done on time. And pocket change or one job’s profit won’t always suffice. 

Roofing is a cutthroat industry, and it takes a lot to make it. But with new technology and improved tools, it’s easier than ever to impress homeowners and reach your goals.