As a roofing company owner or manager, you eat important decisions for breakfast. One of those critical calls is deciding to hire a salesperson. Use these roofing sales training tips to help new or current employees sell the right way so you can boost close rates.

When you install a product with a lifespan of fifteen years or more, does roofing customer satisfaction really matter? You bet! A successful roofing business is built on referrals—recommendations you can nurture by providing a stellar experience that puts homeowners’ needs first.

One of the biggest challenges for any roofing business is generating qualified leads. In fact, it’s a constant battle of testing and throwing things against the wall to see what works.

When you work hard as a roofer, you need the right roofing productivity tools to get the job done right. The problem is that sometimes the tools you need are simply too big for the task. Think of those conventional dumpsters you need to park on the street—well away from where you actually need them, which is right next to the home.

It’s time to make your roof replacement business work smarter, not harder.

You may not have control over stormy weather delays or a customer who can’t make up his mind about shingle color, but you can take steps to boost roofing productivity for your crews to help them get jobs done sooner and increase your company's bottom line.

A website is more than a digital flag in the sand. When done properly, a roofing website is a powerful marketing tool that will help you build a healthier bottom line for your business.

Home show time means it’s also time to reboot your show HVAC or roofing marketing strategy—and that includes using swag the right way.

Some properties give you plenty of space to maneuver roofing tools and materials. Others, not so much. But working in tight spaces doesn't have to be daunting for your roofing crew. You can manage those tight spaces, making it easier for you or your crews to complete the job efficiently and professionally—so you can earn raving reviews from homeowners.

You see roofing competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local roofing SEO is one of the most important—especially when you’re marketing the business in an area with lots of competition. Learn how to use this technique to boost your company’s ranking on search engines.