Why should a homeowner choose you to repair or replace their roof?

That’s the bottom line question if you want to build a successful roofing company. And the answer lies in marketing. But if you haven’t focused on marketing before or you’re opening a new roof replacement company, it can be a challenge to know where to start.

Use these resources to build and grow a marketing plan that earns customers, nurtures trust, and generates referrals.

Building the bottom line is about more than simply nailing on new roofing shingles—it’s about using strategies that help your business grow. In addition to increasing referral rates by using debris management tools like the Equipter RB4000 roofing trailer, you can also give your company a lift by upselling roofing shingle options that add value to the homeowner’s purchase. Here’s how to upsell your roofing customer:

Installing a quality roof is only one component of building a profitable roofing business. You also need to have your roofing company's marketing strategy in order. Avoid these marketing mistakes so you can build better profit potential.

Success in the roofing replacement industry isn’t about luck. And it usually isn’t about the kind of education you have. Success comes from doing the basics—and doing them well. Put these must-do tasks on how to get roofing jobs at the top of your to-do list.

A better close ratio translates into better profit potential. And the right sales techniques and tools can help your salespeople boost their close ratio. Share these roofing sales tactics with your team.

If you find yourself advertising for skilled roofing help, you know how hard it can be to get the job done right when you’re shorthanded. The number of experienced roofers is not rising at a desirable, making hiring more roofers for reputable roofing companies much more difficult.

When you install a product that lasts 15 years or longer, you absolutely need a solid plan for generating referrals. It’s not enough to hope that the homeowner will suggest your services to a family member, friend, or neighbor. Rather, you need a targeted strategy that helps you get roofing referrals to keep the production schedule full. Learn pro tips for generating referrals for your roofing replacement business.

It’s one thing to wish for a better bottom line—it’s another thing to take advantage of efficient tools and tricks to help you get it. When using the right roofing technology tools, you can create a more efficient way of achieving that bigger bottom line—and happier customers.

Here are just five of our favorite roofing technology tools.

Work smarter—not harder. It’s a simple concept, but one that can radically raise your profit potential. This article covers five simple ways to boost productivity within your roofing business.

As a roofing company owner or manager, you eat important decisions for breakfast. One of those critical calls is deciding to hire a salesperson. Use these roofing sales training tips to help new or current employees sell the right way so you can boost close rates.