Facebook! LinkedIn! Email! Infographics! Blogs! No matter where you turn for roofing marketing tips—including here on the Equipter blog—you’re often bombarded with arrows pointing you toward the power of digital marketing. And there’s no question: digital marketing is key to placing your roofing company in front of customers’ eyeballs.

But don’t forget to also capitalize on old-school marketing tactics to help grow your contracting business.

Property damage happens, no matter how careful your roofing crew is. You likely know this firsthand. Use these tips to reduce the dings, scrapes, and shatters that damage the bottom line and scuff your reputation.

You and your roofers may be sweating it out these days, but the air will soon start turning crisp and cool in many areas. For some roofing businesses, that shift means the summer rush is over. Use this fall to-do list to continue growing your roofing business as you move past peak season.

You’re more than a roofer—you’re a skilled professional with the materials and expertise to protect a homeowner’s biggest and most visible investment: their property. That means there’s more to successful roof replacement than simply nailing new shingles to the roof if you want to create and maintain happy roofing customers.

These do's and don'ts will help guide you in building customer relationships on the job.

Is it time to add a roofing sales professional to your business? Whether you’re an old pro at hiring salespeople or this will be your first sales hire, these tips will help you refine or develop a framework for finding the right salesperson for your roofing or construction company.

No matter how busy it gets during peak roofing season, it’s still essential to make sure your contracting company creates a positive impression through electronic and online channels. Take advantage of this quick five-step marketing checklist for roofers designed to keep your business clean online all year long.

Are you feeling the heat yet? And we’re not talking about the temperature. Late summer is a peak season for roofing businesses, a time often marked by long days of work and weeks of backlogs. But don't worry—we've got you covered with eight roofing business productivity tips to help you survive the height of roofing season.

Customer relationship management (CRM) software is one tool that will help you rock productivity and make better-informed decisions for your roofing company. Ask these nine questions when it’s time to invest in a CRM system for your roofing marketing, sales, and productivity.

Having trouble finding dependable roofers? You’re not alone. The roofing industry is in the midst of a labor shortage that can impact your bottom line. One strategy to help protect your business is to retain employees currently on staff. Here are the do’s and don'ts of employee retention in the roofing business.  

Why work harder when you can work smarter? Boosting productivity is absolutely one of the most effective ways to grow the bottom line. Use these five roofing productivity tools to send productivity through the roof.