You see roofing competitors at the top of search engine listings and wonder: how do I get a top spot? While many factors contribute to search engine results, local roofing SEO is one of the most important—especially when you’re marketing the business in an area with lots of competition. Learn how to use this technique to boost your company’s ranking on search engines.

Selling roofs is hard work; and it doesn’t help that door-to-door salespeople aren’t always welcome, especially if the homeowner is worried you’re a fly-by-night contractor. However, roofing professionals can learn how to sell roofs door to door successfully with these tips.

Sales professionals are big investments for roof replacement business owners, especially if you’re an owner who’s traditionally taken on that role yourself. So it pays to make sure that, when you take the plunge, these critical team members are properly trained. Avoid these roofing sales training fails so you can build the best sales team in the roofing industry.

Roofing advertising is a key part of marketing your contracting business. Whether you’re drowning in a sea of competition or you’re a new roof replacement company that wants to make its mark, advertising is a smart strategy for putting your name in front of homeowners. Here’s how to rock your roofing ads so you stand out from your competitors.

Are your roofing replacement crews equipped with the tools that help them get the job done right? Learn the must-have roofing hand tools your crew needs to finish the project safely and efficiently.  

Want to close more sales? Of course you do! But you can’t do that if you’re dogged by poor pitching techniques. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio.

Does your roof replacement company use a roadmap for success? Whether you're just starting a roofing business or working to boost an established one, use these 7 tips to set up your roofing company business plan so you can build a more profitable company.

What do your marketing materials say about your roofing business? Do they compel the homeowner to call for a free estimate…or toss the material in the trash? Use these tips to make your roofing fliers, brochures, and other collateral marketing pieces more effective.

Roofing professionals know that tools are a must-have part of getting the job done correctly and efficiently. Add these 8 unique roofing tools that boost productivity to your Need list.

Does your roofing business have a roadmap to success? If not, it’s time to create one. Writing a business plan might sound like tedious “paperwork,” but in reality it’s an action plan that will help you build a more focused, more productive company. Here's why every roofing company should build a business plan.