Marketing for roofers can be a tough hill to climb, but it doesn't have to be. We are here to make the climb a little easier. You understand social media sites, like Facebook, Twitter, or Instagram, can help you engage roofing prospects and customers—but how can you make these networks work for you? Check out these best social media practices to help you market your roofing business to a healthier bottom line.

Roofing isn’t the easiest occupation in the world. Any roofer can attest to that. One of the reasons it can be a tough job is because of the near-constant safety concerns. Learn how the Equipter RB4000 will help your roofing replacement company work smarter—and safer.

Roofing equipment like the Equipter RB4000 can boost your bottom line. What would your bottom line look like if you could bill four or six more jobs every month? For some roof replacement professionals, that scenario is becoming a reality. Check out how the Equipter RB4000 is helping roofers complete more jobs each month—and how this roofing equipment can do the same for your business.

Leadership isn’t a lofty concept intended only for multinational corporations with big budgets and big strategies. As the owner or manager of an HVAC, a contracting, or a roofing business, you’re charged with growing the bottom line—and you can’t do that without establishing leadership that sets the tone for success. Equipter president Aaron Beiler shares three no-nonsense, no MBA-required leadership tips to help you run your business:

Blogging might seem like one of those tedious tasks that don't really matter in your industry. But in reality, an HVAC blog can be an important part of marketing your company to prospective customers. The challenge is that it can be hard to find time to come up with HVAC blog ideas when you’re juggling so many other responsibilities.

If you’re gearing up for spring and summer projects, now is the perfect time to make sure your roofing, HVAC, or contracting business has the tools and resources it needs to build profit. Use this profit-building checklist to clean out the winter cobwebs so you’re ready for the busy season.

Exhibiting at a home show isn’t cheap. Your business is making a significant investment in time, money, and people power—but the payoff can be just as big if you go into the show with a strategy for success. Many factors play a role in having a profitable show, and these home show pre-show marketing tips will give your roofing, contracting, or HVAC business a healthy jumpstart.

As you gear up for spring projects, hiring new roofers might be on your to-do list. But if you want to build a crew that helps you generate referrals, you’ll need to interview for more than skill with a nail gun. Check out these four non-manual labor skills to look for in roofing job candidates.

Whether you’re considering adding a roofing blog to your marketing strategy or you’re tapped for roofer blog topic ideas for an existing blog, this list of 25 roofing blog ideas will get those creative gears moving.