Social media presence is virtually a must-have when you want to connect with prospects and customers, but it’s not your only option. A newsletter—yes, that decades-old marketing tool—is another option to add to your digital marketing toolkit. Dive into these HVAC marketing tips that will help you connect with your leads through a newsletter.

No matter how busy it gets during peak roofing season, it’s still essential to make sure your contracting company creates a positive impression through electronic and online channels. Take advantage of this quick five-step marketing checklist for roofers designed to keep your business clean online all year long.

Show, don’t tell. That’s the emerging message for roofing business owners and managers who want to engage consumers and stand out from the competition. This guide will help you leverage the power of visual content in your roofing marketing to land more leads and boost your business.

From word-of-mouth to online reviews, the testimonial is the most effective way to market your roofing business. So how do you take a happy customer’s testimonial and leverage it into a long-lasting referral?

So what do customers really think of your roofing replacement business? A customer survey is one tool that helps you discover the answers. A well-designed questionnaire will help guide the informed decisions that lead your company to more referrals, a more effective marketing strategy, and healthier profits. 

Check out these customer survey etiquette tips for creating roofing surveys that will benefit your business.

Marketing for roofers can be a tough hill to climb, but it doesn't have to be. We are here to make the climb a little easier. You understand social media sites, like Facebook, Twitter, or Instagram, can help you engage roofing prospects and customers—but how can you make these networks work for you? Check out these best social media practices to help you market your roofing business to a healthier bottom line.

Blogging might seem like one of those tedious tasks that don't really matter in your industry. But in reality, an HVAC blog can be an important part of marketing your company to prospective customers. The challenge is that it can be hard to find time to come up with HVAC blog ideas when you’re juggling so many other responsibilities.

Exhibiting at a home show isn’t cheap. Your business is making a significant investment in time, money, and people power—but the payoff can be just as big if you go into the show with a strategy for success. Many factors play a role in having a profitable show, and these home show pre-show marketing tips will give your roofing, contracting, or HVAC business a healthy jumpstart.

Whether you’re considering adding a roofing blog to your marketing strategy or you’re tapped for roofer blog topic ideas for an existing blog, this list of 25 roofing blog ideas will get those creative gears moving.